Senior CRM Manager - Conversion & Lifecycle (Fintech)

Location: Fully remote within UTC -1 to UTC +3 time zones; listed locations include London, Madrid, Belfast and Dublin.

Company

hirify.global is a fintech company providing customer-centric financing and financial inclusion products across African markets.

What you will do

• Own reactivation and upgrade campaigns for the Repeat Phones growth pod in CleverTap.
• Work with the Digital Lending lead to understand cash-loan growth end to end, then take primary responsibility for the pod for a defined period.
• Move into the Lifecycle pod full-time in the second half of next year and report to the Lifecycle CRM Lead.
• Build and run multi-channel campaigns across SMS, WhatsApp, push and in-app messaging.
• Track funnel performance, identify drop-off points and run structured creative, audience, incentive and timing experiments.
• Document successful approaches as playbooks and maintain reliable campaign tracking and data quality.

Requirements

• 5+ years of experience in growth, performance or lifecycle marketing, ideally in fintech, telecommunications or e-commerce.
• Demonstrated ownership of campaign or pod outcomes rather than participation only.
• Hands-on fluency with CRM platforms such as CleverTap, Braze or similar.
• Ability to read and interpret funnels and cohorts and make decisions on growth priorities.
• Strong judgment, comfort with ambiguity and the ability to work across two growth pods before moving into Lifecycle.
• Strong presence and ability to build trust quickly with senior leads across different pods.
• Genuine interest in progressing toward full pod leadership.

Culture & Benefits

• Fully remote work within UTC -1 to UTC +3 time zones.
• Work with diverse teams across the UK, Europe and Africa.
• Professional development programmes, coaching partnerships and on-the-job training.
• Family-friendly policies, flexible working arrangements and well-being support.
• Career growth opportunities in a scaling fintech company serving markets in Kenya, Nigeria, Uganda and Ghana.

Hiring process

• Applications are reviewed on a rolling basis, and shortlisting and interviews may take place at any stage.
• The vacancy may close early if a suitable candidate is selected.
• Successful applicants undergo pre-employment checks covering criminal records, identity, academic qualifications, employment dates and employer references.