Lifecycle CRM Manager B2B (SaaS)

Location: Hybrid in Paris, France or Bucharest, Romania

Salary: €45,000–€50,000 gross annual

Company

hirify.global operates a B2B SaaS product and is building CRM-led customer growth across the product lifecycle.

What you will do

• Own lifecycle journeys covering onboarding, activation, engagement, retention, expansion, and win-back.
• Build automated workflows and personalized communications triggered by customer behavior, product usage, lifecycle stage, and account signals.
• Identify churn risks and develop retention, upsell, and cross-sell programs with Customer Success and Support.
• Translate product events and customer behavior into CRM triggers, segmentation strategies, dashboards, and lifecycle performance monitoring.
• Collaborate with Product Managers and Data teams to identify growth opportunities and improve customer adoption and long-term value.
• Run A/B tests, analyze lifecycle metrics and cohorts, and continuously optimize messaging, timing, channels, and workflows.

Requirements

• 4+ years of experience in CRM, Lifecycle Marketing, or Product CRM.
• Strong experience in a B2B SaaS environment and ownership of customer lifecycle programs from onboarding through retention and expansion.
• Hands-on experience building behavior-triggered automations and customer journeys.
• Strong analytical mindset and data-driven decision-making skills.
• Experience working closely with Product, Customer Success, and Data teams.
• Fluent English and French required.
• The role is specifically focused on product-led CRM and lifecycle programs for customer retention, engagement, and expansion, not demand generation, growth acquisition, paid media, or field marketing.

Nice to have

• Experience with subscription-based products.
• Experience in telecom, SaaS, productivity, or mobile applications.
• Knowledge of customer health scoring and churn prediction models.

Culture & Benefits

• Permanent employment contract (CDI).
• Cross-functional work across Product, Data, Customer Success, Support, and Marketing.
• Starting date: ASAP.
• Success is measured through improved activation, onboarding, retention, engagement, scalable lifecycle automation, and measurable expansion revenue.