Senior Lifecycle Marketing Manager (B2B SaaS)

Location: Remote from the USA for candidates residing in CA, CO, CT, FL, GA, IL, KS, ME, MA, MD, NJ, NC, NY, OH, OR, TN, TX, VA, or WA; not eligible within Chicago city limits.

Salary: $140,000–$170,000 USD base salary.

Company

hirify.global provides a Unified IT Operations Platform for endpoint management, autonomous patching, backup, and remote access, serving nearly 40,000 customers in more than 140 countries.

What you will do

• Design and operate multi-stage pre-sales nurture programs based on lead score, behavior, and firmographic signals.
• Own closed-lost re-engagement and win-back journeys using contract timing, product usage, intent, and firmographic changes.
• Direct onboarding and adoption lifecycle strategy to improve time-to-value, activation, and sustained product adoption.
• Build personalized, cross-channel campaigns and coordinate execution with Sales, SDR, Marketing Operations, Data Science, Analytics, Customer Success, Product Marketing, and regional teams.
• Manage, coach, and develop two direct reports while reinforcing team values and culture.
• Report on funnel, conversion, velocity, onboarding, and adoption KPIs; run A/B and multivariate tests and translate results into scoring, segmentation, and journey improvements.

Requirements

• 6+ years of experience in B2B SaaS demand generation, lifecycle marketing, or marketing automation.
• Prior people-management experience with a record of hiring and developing talent.
• Experience building lead or customer nurture, re-engagement, or win-back programs.
• Hands-on experience with marketing automation and CRM platforms such as Marketo, Pardot, HubSpot, or Salesforce; sales outreach tools; reporting or BI tools; and operationalized lead scoring.
• Strong analytical skills and comfort defining and tracking conversion, velocity, and funnel metrics.
• Experience partnering with Sales or SDR teams on lead scoring, routing, and handoff processes.
• Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment.
• Ability to embody and lead hirify.global's values: Curiosity, Integrity, Kindness, Humility, and Builders.

Nice to have

• Industry experience in IT, managed service providers, cybersecurity, or endpoint management.

Culture & Benefits

• Full-time hybrid-remote work with flexibility needs supported.
• Medical, dental, and vision insurance.
• 401(k), life insurance coverage, and PTO, including unlimited PTO.
• Growth and advancement opportunities in a collaborative, kind, and curious community.
• Potential bonus, commission, equity, or other incentive compensation.

Hiring process

• Visa sponsorship is not available for this position.
• Applications are processed under hirify.global's candidate privacy policy.