Director, Acquisition Marketing

Location: United States; candidates residing on the East Coast are being considered because the role requires travel to the NYC Metropolitan area.

Base salary: $173,925 minimum to $231,900 midpoint, plus potential performance bonus, benefits, and other applicable incentive compensation.

Company

hirify.global builds technology connecting people with fitness, wellness, and other real-world experiences through brands including Mindbody and ClassPass.

What you will do

• Own global new-user acquisition across direct response and demand generation, forecasting performance against growth targets.
• Lead and develop a multidisciplinary team covering paid media, brand marketing, and analytics.
• Manage a multi-million-dollar acquisition budget and optimize channel and country allocation.
• Direct paid social, paid search, app, and programmatic media against LTV:CAC targets.
• Build upper-funnel strategies across OOH, CTV, brand partnerships, and influencers, with measurement plans.
• Lead seasonal campaigns, new-market go-to-market strategies, and full-funnel measurement using MMM, incrementality, and brand lift testing.

Requirements

• 10+ years of experience in consumer acquisition or growth marketing across brand and performance channels.
• 5+ years of experience leading and developing multidisciplinary teams.
• Proven success building brand campaigns, investing in upper-funnel media, and demonstrating impact on awareness and new-customer growth.
• Hands-on expertise across paid social, paid search, and programmatic media, including agency and platform-partner direction.
• Experience managing large, complex marketing budgets, including forecasting, channel allocation, and spend strategy.
• Strong understanding of full-funnel measurement, including the judgment to recognize data limitations and make informed decisions.
• Strong brand and creative instincts, including briefing and partnering with creative teams on campaigns that build the brand and drive action.
• Clear communication and stakeholder-management skills, including presentations to executive leaders and management of external agencies and partners.
• Ability to travel to the NYC Metropolitan area; East Coast residency is being considered.

Culture & Benefits

• Work with a marketing leadership team and partners across Creative, Lifecycle, CRO, Analytics, and Product.
• Potential performance bonus, benefits, and other applicable incentive compensation plans.
• Equal opportunity workplace that encourages applications from people with diverse backgrounds, experiences, abilities, and perspectives.