Creative Strategy Lead (Sports & Entertainment)

Location: United States - Remote

Salary: $210,000–$280,000 USD annually

Company

hirify.global is a mobile-first marketplace for last-minute tickets to live sports, music, and theater across more than 50 cities in the United States and Canada, with platforms on iOS, Android, mobile web, and desktop.

What you will do

• Translate brand and marketing briefs into sharp creative briefs and own the creative brief standard and process.
• Guide creative work from initial brief through final cut, provide strategic feedback, and document market learnings.
• Develop creative strategies for emerging channels including CTV, Spotify, audio, Reddit, and podcasts.
• Partner with channel leads to align creative approaches with media plans and define what stronger creator-led content looks like.
• Analyze audience data, social listening, qualitative research, and performance signals to identify cultural insights across sports, music, and theater fandom.
• Lead freelance strategists when needed and mentor junior creatives while partnering with Growth, Brand Marketing, Finance, creative leads, and channel leads.

Requirements

• 10+ years of creative strategy experience at an agency, consumer brand, or media, music, sports, or entertainment company.
• Strong cultural judgment and the ability to demonstrate how insights changed creative ideas and distinguish platform-native ideas from repurposed advertising.
• Ability to write clear, effective creative briefs and connect the brief to the resulting work and outcomes.
• Comfort with metrics, creative testing, and growth-team terminology, along with the ability to present brand ideas.
• Experience using AI for synthesis, trend scanning, and pressure-testing while maintaining an independent strategic point of view.
• Ability to influence without permanent direct reports and build trust and clear decision rights with creative, channel, and brand marketing partners.

Nice to have

• Strategy experience across CTV, audio, podcasts, and social.
• Creator-led creative strategy experience.
• Background in live entertainment, sports, music, theater, ticketing, or marketplaces.
• Experience mentoring junior talent or directing freelance strategists.

Culture & Benefits

• Remote role based in the United States.
• Senior individual contributor position with no permanent direct reports.
• Opportunity to establish the creative brief standard and build playbooks for new platforms.
• Inclusive environment committed to bringing together people with different backgrounds and perspectives.