Director, Demand Generation (AI)

Location: San Francisco or New York City, United States; hybrid workplace

Salary: $230K–$260K

Company

hirify.global builds an AI-native ERP for accounting and finance teams, automating financial close, revenue recognition, entity consolidation, and investor reporting. More than 600 companies use the product, and the company has raised over $200M.

What you will do

• Own and execute the end-to-end demand generation strategy with accountability for qualified pipeline, conversion, and revenue impact.
• Build integrated full-funnel campaigns across paid media, email, content, webinars, events, and account-based marketing for CFOs, Controllers, and finance leaders.
• Partner with Sales to set pipeline targets, improve lead quality, accelerate opportunities, and optimize funnel conversion.
• Test channels, messaging, audiences, and campaign strategies, scaling programs that perform.
• Establish reporting, attribution, and measurement frameworks covering campaign effectiveness, CAC, conversion rates, and pipeline ROI.
• Build AI-powered workflows, automation, processes, systems, and the team needed to scale marketing while remaining hands-on in execution.

Requirements

• 12+ years of B2B marketing experience, including significant ownership of demand generation or growth marketing at high-growth B2B SaaS companies.
• 8+ years of people management experience building and leading high-performing teams.
• Proven experience building and scaling demand generation programs that deliver measurable pipeline and revenue growth.
• Experience creating or significantly evolving a demand generation function in a fast-moving startup, ideally during rapid growth.
• Deep expertise in paid acquisition, lifecycle marketing, account-based marketing, integrated campaigns, conversion optimization, and marketing-to-sales handoffs.
• Strong command of funnel metrics, attribution, campaign performance, and connecting marketing investment to business outcomes.
• Ability to use AI, automation, and emerging tools to build efficient marketing systems.
• Ability to set strategy, influence executives, partner across functions, and personally execute campaigns without relying on a large team.

Culture & Benefits

• High-speed, high-agency environment focused on ownership, flexibility, customer impact, and measurable results.
• Competitive pay and meaningful equity.
• Benefits supporting health, wellbeing, time away from work, family, and long-term financial goals.
• Collaboration through team meals, events, and company gatherings.

Hiring process

• Official recruiting communications come only from an @hirify.global.com email address; disregard and report messages from other domains.