Head of Integrated Strategic Planning (Performance Marketing)

Location: Remote - United States. Other listed locations: Richmond, VA; Los Angeles, CA; Dallas, TX; New York City, NY; Chicago, IL. The role operates 100% virtually from a home office.

Annual base salary: $150,000–$180,000 USD, with potential bonus eligibility.

Company

hirify.global is a B2B marketing agency serving Technology, Industrial, and Services companies through Performance, Communications, and Commerce divisions.

What you will do

• Lead research into client businesses, ideal customer profiles, buying committees, competitors, category dynamics, customer interviews, search behavior, and campaign data.
• Develop integrated Performance Marketing strategies connecting audience insight, positioning, messaging, paid media, performance creative, landing pages, analytics, and client growth objectives.
• Map B2B buying journeys, identify decision points and conversion barriers, and create coordinated plans across paid search, paid social, display, and video.
• Write strategic and creative briefs, facilitate planning workshops, evaluate concepts, and align performance creative, copy, paid media, landing page, and analytics teams.
• Own strategic planning for assigned engagements, present recommendations to senior client stakeholders, and lead strategic narratives for pitches and account expansion.
• Build measurement frameworks, interpret performance and revenue data, develop test-and-learn plans, and recommend evidence-based adjustments within budget and delivery constraints.

Requirements

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business, including ownership of complex client strategies.
• Portfolio demonstrating how audience insights shaped performance marketing briefs, coordinated channel plans, and measurable business outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy.
• Ability to independently lead planning engagements, advise senior client stakeholders, mentor colleagues, and remain hands-on with research and briefing.
• Strong understanding of brand, demand generation, customer experience, commercial priorities, budgets, and realistic execution plans.
• Ability to interpret quantitative and qualitative evidence, distinguish meaningful signals from vanity metrics, and consider the full customer journey.
• Hands-on familiarity with research, audience intelligence, analytics, planning tools, campaign reporting, and measurement and learning plans.
• Ability to use AI responsibly for research and synthesis, validate outputs against reliable sources, and protect confidential client information.
• Strong storytelling, facilitation, organization, prioritization, stakeholder management, and constructive challenge skills.

Nice to have

• No separate optional qualifications are specified.

Culture & Benefits

• Remote-first work from a home office with virtual collaboration through Zoom and Slack; reliable internet and extended stationary computer work are required.
• Medical, dental, vision, disability, and life insurance coverage, including employer-paid employee coverage and dependent contributions in the stated eligible countries.
• Unlimited PTO with a two-week minimum, paid holidays, birthday leave, year-end recharge, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match, annual tenure-based bonus, and annual company-wide retreat.
• Access to mental, physical, and primary-care benefits including Spring Health, Headspace, Omada, Aaptiv, and One Medical.
• For global opportunities in Canada, Mexico, and the UK, candidates must have established current work authorization and permanently reside in the relevant country.

Hiring process

• Submit a portfolio demonstrating strategic leadership, audience insight, performance marketing briefs, coordinated channel plans, and measurable business outcomes.
• Reasonable accommodations are available during application, interviewing, testing, and other selection stages by contacting recruiting@hirify.globalconsulting.com.