Senior Manager, User Acquisition (Performance Marketing)

Location: Hybrid in Austin, Texas or New York, New York, United States

Salary: $110K–$140K annually plus bonus eligibility

Company

hirify.global is a product company operating hirify.global Date, BFF, and Badoo, building dating, friendship, and relationship products focused on healthy and equitable connections.

What you will do

• Translate growth strategy and targets into coordinated channel- and market-level paid acquisition plans.
• Build, launch, and optimize campaigns directly across multiple advertising platforms, brands, markets, and channels.
• Manage significant budgets with accountability for registrations, pacing, efficiency, quality, and operational tracking.
• Diagnose performance movements, identify root causes, execute corrective actions, and surface scaling opportunities.
• Partner with Analytics on experimentation and incrementality initiatives and collaborate with Growth Creative, Product, and Analytics.
• Present weekly executive-level regional performance reviews and contribute to planning and performance reviews.

Requirements

• Hands-on paid media and platform experience is essential, including personally building, launching, and optimizing campaigns in major platforms such as Meta, Google/UAC, TikTok, Apple Search Ads, Snapchat, or programmatic/DSPs.
• Fluency in bidding, budgets, audiences, creative testing at scale, and measurement setup.
• Proactive performance diagnosis is essential: identify shifts, trace platform, auction, creative, tracking, product, or market root causes, and take corrective action.
• Experience managing global paid acquisition budgets in the $10–$20+ million range is essential, with accountability for pacing, efficiency, and quality.
• 6–9 years of performance marketing or user acquisition experience, with the majority in hands-on platform roles.
• Experience managing multi-channel, multi-market portfolios.
• Ability to present weekly executive-level business reviews and communicate what is working, what is not, and what comes next.
• Strong commercial judgment, comfort making decisions with imperfect information, organization, analytical ability, and a bias toward action.

Culture & Benefits

• Hybrid work arrangement in Austin or New York.
• Medical, dental, and vision insurance available from the first month following hire; eligibility begins after 30 days.
• Unlimited PTO, one company-wide week off, and weekly Focus Fridays.
• Fully paid life and long-term disability insurance.
• 401(k) with a 4% company match when contributing 6%; eligibility begins after 90 days.
• Monthly wellness benefit, wellbeing services, fertility and maternity benefits, 26 weeks of paid parental leave, and premium app access.