Senior Director of Marketing Strategy & Activation (AdTech)

Location: New York, US; based in the New York office

Base salary: $175,000–$210,000 plus bonus and equity.

Company

hirify.global operates a global Native Search advertising marketplace integrated with web browsers, Buy Now Pay Later apps, and AI chat surfaces, using vector search technology to connect consumers with brands, products, and offers.

What you will do

• Lead brand positioning, messaging, integrated marketing, communications, thought leadership, and industry engagement across search, commerce media, and AI-driven advertising.
• Oversee activations across content, social media, email, webinars, digital campaigns, partner marketing, and field events, including demand generation and ABM initiatives.
• Partner with Growth Activation, Sales, Advertiser Success, Supply, Product, Commercial, and Product Marketing teams to support awareness, adoption, pipeline, and commercial outcomes.
• Monitor campaign effectiveness, audience engagement, digital performance, brand awareness, ROI, analytics, attribution, and pipeline measurement.
• Own content strategy covering executive communications, editorial content, customer stories, webinars, social media, and sales enablement.
• Lead, coach, and develop the marketing team while managing agencies, vendors, budgets, processes, and AI-powered marketing tools.

Requirements

• 8–12 years of progressive B2B marketing experience, including 3+ years leading high-performing marketing teams.
• Experience leading integrated marketing organizations in adtech, digital media, search, commerce media, AI-powered technology, SaaS, or other B2B technology companies.
• Demonstrated success in brand awareness, thought leadership, integrated campaigns, and customer engagement within B2B organizations.
• Experience marketing AI-powered, data-driven, or technically sophisticated products and translating complex technologies into customer value propositions and market narratives.
• Exceptional storytelling, communication, and presentation skills, with the ability to influence clients, partners, executives, and cross-functional stakeholders.
• Strong analytical skills, including marketing performance metrics, attribution models, campaign analytics, and ROI analysis.
• Experience leading and developing marketing teams while managing agency partners, budgets, and cross-functional initiatives.
• Ability to operate in a fast-paced, high-growth environment with changing priorities and ambitious growth objectives.

Culture & Benefits

• Collaborative, competitive culture grounded in the 5Cs: Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness.
• Continuing education, management training, company-wide lunch and learns, and defined career paths.
• Healthcare, wellness programs, paid time off, commuter benefits, and 401(k) matching.
• Summer Fridays, catered lunches, stocked kitchen, sports teams, happy hours, and corporate retreats supporting work-life balance.
• Employment is in the New York office; unsolicited agency resumes and third-party recruiters are not accepted.