Lead Product Marketing Manager (SaaS)

Location: United States

Base salary: $160,000–$180,000 per year, with potential performance bonus, benefits, and other incentive compensation.

Company

hirify.global builds technology that connects people with fitness, wellness, and other real-world experiences through brands including Mindbody and ClassPass.

What you will do

• Lead end-to-end go-to-market strategy and execution for strategic product launches, including positioning, messaging, content, and rollout plans.
• Translate complex product capabilities into clear customer narratives and develop content for business owners, operators, and decision-makers.
• Own product communications across in-product messaging, email, release notes, landing pages, and other launch materials.
• Equip Sales and Customer Success with narratives, enablement assets, and training.
• Use qualitative and quantitative research, performance data, hypothesis testing, and iteration to improve messaging and go-to-market programs.
• Align Product, Sales, Customer Success, Enablement, Pricing, and other teams while driving complex initiatives and representing customer needs.

Requirements

• 8+ years of product marketing experience in SaaS or B2B technology, including significant experience leading launches from strategy through execution.
• Demonstrated ability to turn complex concepts into compelling presentations, videos, landing pages, campaigns, or thought-leadership content.
• Exceptional written and verbal communication skills, including customer-facing content creation and communication with executive stakeholders.
• Proven experience enabling Sales and Customer Success teams with practical content, narratives, and training.
• Strong cross-functional collaboration and alignment-building skills across technical and non-technical teams.
• Analytical ability to interpret data, test hypotheses, and apply insights to strategy, messaging, and execution.
• Strong project management skills for managing multiple workstreams while maintaining broader strategic and creative goals.
• Ability to navigate ambiguity, changing priorities, and complex organizational dynamics with agility and optimism.
• Deep customer empathy and passion for creating meaningful products and experiences.

Nice to have

• Experience marketing payments or fintech products.
• Experience partnering with international teams and supporting launches across multiple regions.

Culture & Benefits

• Work on technology intended to foster meaningful, real-world connections through fitness and wellness experiences.
• Compensation is designed to be competitive, fair, equitable, transparent, and supportive of long-term growth.
• Total compensation may include a performance bonus, benefits, and other applicable incentive compensation.
• Equal opportunity employment with encouragement for candidates from diverse backgrounds, experiences, abilities, and perspectives.

Hiring process

• Applications are encouraged even when the candidate does not meet every listed qualification.