Sr. Product Marketing Manager - Asset Owners (Fintech)

Location: Hybrid in New York City, with 4 days per week in the office and Fridays working from home. Occasional travel is expected for customer events, conferences, and team meetings.

Salary: $102,000–$144,000 per year. Benefits include health, vision and dental insurance, 401(k), PTO, parental and medical leave, and STD/LTD insurance.

Company

hirify.global provides unified investment technology that gives asset owners a consolidated view of portfolios across the front, middle, and back office.

What you will do

• Develop positioning, messaging, and value propositions for asset owner CIOs, investment committees, operations leaders, and finance leaders.
• Translate total portfolio aggregation, risk and performance analytics, and public and private holdings reporting into clear market narratives.
• Research asset owner allocation trends, governance and reporting demands, private markets growth, and competitive dynamics.
• Partner with customer success, sales, and product teams to analyze customer needs, workflows, feedback, and product priorities.
• Plan product launches and execute go-to-market strategies and campaigns for asset owner segments and buyer personas.
• Create sales collateral, presentations, objection-handling guides, training, and other enablement materials.

Requirements

• Bachelor’s degree or equivalent experience.
• 7+ years of product marketing experience, including positioning, messaging, and launch strategy.
• Product marketing experience in B2B SaaS, fintech, or financial technology, selling to institutional buyers such as asset owners, asset managers, or insurers.
• Strong understanding of institutional investment workflows, including portfolio oversight, performance, risk, and reporting.
• Deep expertise in market research, customer insights, and messaging development.
• Ability to distill complex concepts into clear, compelling narratives and apply a strategic, data-driven approach to problem-solving.
• Highly collaborative, with excellent cross-functional communication, writing, and presentation skills.

Nice to have

• MBA or CFA.
• Experience marketing investment management, portfolio analytics, or reporting software.
• Direct experience marketing to pensions, endowments, foundations, sovereign wealth funds, or other asset owners.
• Familiarity with private markets and alternative asset class workflows.

Culture & Benefits

• Business casual atmosphere and a team-focused culture promoting innovation and ownership.
• Access to investment technology and market leadership.
• PTO and volunteer time off.
• Work-from-anywhere flexibility for up to 3 weeks per year.
• Parental leave and defined and undefined career pathways.