Director of Product Marketing (Advertising)

Location: New York, US; work is based in the New York office.

Base salary: $170,000–$225,000 plus bonus and equity.

Company

hirify.global operates a global marketplace for Native Search advertising, connecting brands with consumers across web browsers, Buy Now Pay Later apps, and AI chat surfaces through vector-search-powered advertising solutions.

What you will do

• Own product marketing strategy and commercialization for a portfolio of products, solutions, and strategic initiatives.
• Define target audiences, customer problems, market opportunities, value propositions, positioning, competitive differentiation, and routes to market.
• Lead cross-functional go-to-market planning and launches for new products, major features, and strategic initiatives.
• Develop audience-specific messaging, proof points, competitive narratives, claims, and sales-ready materials.
• Build feedback loops from customers, sales, market signals, product performance, and competitive intelligence into product and roadmap decisions.
• Set launch success measures, monitor adoption and market response, and lead corrective actions when outcomes miss expectations.

Requirements

• 7–10+ years of Product Marketing experience, ideally in advertising, media, marketplaces, SaaS, or technology.
• Ownership of product positioning, go-to-market strategy, commercialization, and launch outcomes for complex products.
• Experience in digital advertising or a closely related ecosystem, including advertiser needs, performance media, and commercial dynamics.
• Ability to independently lead complex Product Marketing workstreams and influence senior cross-functional stakeholders.
• Strong commercial orientation and ability to connect product capabilities with customer needs, differentiation, adoption, and revenue opportunities.
• Experience creating positioning, messaging frameworks, value propositions, competitive narratives, and market-facing claims.
• Experience leading complex cross-functional launches involving multiple teams, dependencies, and stakeholders.
• Strong written and verbal communication skills for executive-ready, customer-ready, and sales-ready materials.
• Ability to operate amid ambiguity, structure complex work, exercise analytical judgment, and progress initiatives with limited oversight.

Nice to have

• Experience in search advertising, retail media, commerce media, AI/search experiences, publisher monetization, or performance media.
• Experience with advertiser-facing go-to-market, sales enablement, and messaging for advertisers, agencies, sales, customer success, or account management teams.
• Experience influencing product and commercial decisions through customer, market, and competitive insights.
• Experience building repeatable go-to-market templates, launch frameworks, messaging systems, or enablement standards.
• Comfort working in fast-moving environments with evolving products, narratives, and commercial priorities.

Culture & Benefits

• Culture based on Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness.
• Continuing education, management training, company-wide lunch and learns, and defined career paths.
• Healthcare, wellness programs, paid time off, commuter benefits, and 401(k) matching.
• Summer Fridays, catered lunches, stocked kitchen, sports teams, happy hours, and corporate retreats.
• Collaborative work environment focused on learning from setbacks and maintaining work-life balance.

Hiring process

• Applications are accepted directly; no third-party recruiters or unsolicited agency resumes.