Product Marketing Manager (Growth)

Location: United States; remote role

Salary: $102,000–$130,000 annually plus equity

Company

hirify.global provides SaaS tools for home service professionals, including scheduling, dispatching, payments, and business coaching, supporting more than 50,000 businesses.

What you will do

• Own go-to-market strategies for free trials, onboarding, and product activation from website messaging through a Pro’s first completed job.
• Develop product messaging and positioning that communicates value, differentiates offerings, and drives adoption.
• Plan, execute, and analyze A/B tests across onboarding flows, paywalls, and in-app experiences.
• Guide feature launches through in-app guides, surveys, banners, checklists, and platform-wide change communications.
• Partner with Product, Lifecycle Marketing, and Growth teams on messaging, onboarding experiments, and customer journeys.
• Analyze funnels, cohorts, and customer behavior; conduct research with new and early-churn Pros; and report results to improve activation and adoption.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience.
• 5+ years of experience in SaaS product marketing or growth, including at least 2 years focused on self-serve or product-led growth motions such as free trials, onboarding, or in-product adoption.
• Experience developing and executing go-to-market strategies, product messaging, and customer adoption initiatives.
• Hands-on experience designing, executing, and analyzing in-product experiments, including A/B testing and performance measurement.
• Proficiency analyzing customer behavior, funnel performance, and cohort data with analytics tools such as Amplitude, SQL, or business intelligence tools.
• Strong understanding of customer segmentation, market research, and product-led growth strategies.
• Experience writing clear product messaging and in-app content for non-technical audiences.
• Demonstrated ability to use AI tools to improve workflows, execution, or outputs.
• Excellent communication, storytelling, analytical, problem-solving, collaboration, organizational, and prioritization skills, with an ownership-driven and experimental approach.
• Exceptional breadth of interest demonstrated through self-initiated ventures or deep community involvement, including a history of trying new approaches, pivoting, or starting over.

Nice to have

• Experience with SMB or vertical SaaS environments, particularly home services, construction, or field service.
• Experience using in-app guidance or lifecycle marketing tools such as Amplitude Guides, Pendo, Appcues, or Iterable.

Culture & Benefits

• Remote work environment with teammates across multiple countries.
• Medical, dental, vision, life, disability, employee assistance, and 401(k) benefits.
• Paid holidays, flexible paid time off, and paid parental leave.
• Equity in a rapidly growing startup backed by top-tier venture capital firms.
• Monthly technology reimbursements and an inclusive culture focused on innovation and career growth.