Product Manager, Growth Marketer

Location: Remote within the United States; locations include Poughkeepsie, Lowell, Rochester, Tucson, Research Triangle Park, Armonk, Boston, Bellevue, Atlanta, San Jose, Dallas, Austin, San Francisco, and Seattle. Some travel may be required based on business demand.

Salary: $109,000–$205,000 per year.

Company

hirify.global, an IBM company, provides a cloud-native data streaming platform that connects and processes data in real time across applications, databases, and systems.

What you will do

• Own growth marketing and expansion programs across onboarding, activation, adoption, re-engagement, and reactivation.
• Develop campaigns that increase multi-product adoption, deepen platform usage, and expand existing customer accounts.
• Build segmentation and personalization using product usage, account context, and lifecycle stage.
• Define and run an experimentation roadmap, including hypotheses, test designs, success metrics, analysis, and scaling decisions.
• Coordinate with Product, Marketing, Data Science, Developer Relations, Community, and Education to connect lifecycle communications with in-product experiences.
• Build reusable playbooks, measurement standards, and operating processes; use AI for research, analysis, execution, and customer value creation.

Requirements

• Bachelor's degree required; Master's degree preferred.
• 4+ years of experience marketing to technical or developer audiences, preferably in growth marketing, lifecycle marketing, product-led growth, or related B2B SaaS marketing.
• Strong written communication and the ability to translate technical product value into clear, credible messaging.
• Demonstrated ability to identify growth opportunities, form hypotheses, ship experiments, measure results, and scale or stop programs based on evidence.
• Experience owning lifecycle programs across onboarding, activation, adoption, re-engagement, or reactivation, including segmentation, behavioral triggers, customer journeys, and a lifecycle or marketing-automation platform.
• Understanding of usage-based growth, multi-product adoption, expansion, cross-sell, attach, or other post-conversion growth models.
• Ability to define strategy and partner with Marketing Operations while contributing to briefs, quality assurance, and results-based decisions.
• Experience collaborating across Product, Data Science, Product Marketing, Sales, Customer Success, and Marketing Operations.
• Hands-on experience using AI in professional work and interest in applying it to customer and team value.

Nice to have

• Experience with developer tools, cloud infrastructure, data platforms, databases, open source, or technical SaaS.
• Experience with product-qualified leads or accounts, product-qualified expansion, or usage-based sales motions.
• Content marketing experience or experience working with a content team.
• Familiarity with Marketo or an equivalent lifecycle platform and Amplitude or equivalent product analytics tools.

Culture & Benefits

• Remote work arrangement with a regular daytime shift; some travel may be required.
• Healthcare, dental, vision, mental health, disability, life insurance, and financial benefit programs including 401(k) and pension options.
• Paid holidays, sick time, vacation, parental bonding leave, and other paid care leave in accordance with policy and applicable law.
• AI-driven learning resources, training, educational support, and certification opportunities.
• Diverse and inclusive employee resource groups, volunteer opportunities, and product and service discounts.
• Visa sponsorship is not available; applicants must be able to work without current or future visa sponsorship.