Principal Growth Marketing Manager

Location: Hybrid in Austin, New York, or San Francisco, United States. Offer-stage candidates may be asked to attend an in-person interview at a hirify.global office or hub.

Estimated annual salary: $195,000–$245,000 for Bay Area hires; $180,000–$230,000 for NYC hires. Compensation may vary by work location.

Company

hirify.global operates a large global network that protects and accelerates Internet applications for customers ranging from individual creators to Fortune 500 companies.

What you will do

• Set audience-centered product-led growth strategies connecting market insight, product usage, and business goals.
• Partner with senior Product and Engineering leaders and provide evidence-based guidance on messaging performance.
• Diagnose signup-to-adoption funnels, prioritize friction, and drive cross-functional fixes through completion.
• Design event instrumentation, data models, pipelines, funnel and cohort reporting, attribution, and audience segmentation.
• Define how products are discovered and adopted through AI assistants, documentation, and free tools, including success metrics.
• Set messaging and measurement standards, write or edit high-stakes launch and campaign copy, and present recommendations to senior leadership.

Requirements

• 8+ years in growth, lifecycle, performance, or product marketing, including leading multi-channel programs at scale.
• Track record of growth strategies that changed adoption or revenue outcomes, not only campaign activity.
• Advanced data fluency, including experiment design, metrics frameworks, attribution evaluation, SQL, event instrumentation, and data pipelines.
• Understanding of how different customer types evaluate and adopt complex products.
• Strong hands-on ability to write copy, build journeys, and assess the quality of marketing work.
• Ability to communicate complex programs clearly to executives.
• Ability to influence Product, Engineering, GTM, and Marketing without direct authority.

Nice to have

• Experience marketing infrastructure, security, or other technical products to technical buyers.
• Experience building or scaling a product-led growth or lifecycle function from an early stage.
• Interest in mentoring junior team members.

Culture & Benefits

• Employee role with medical, dental, vision, flexible spending, commuter, family-forming, mental health, and travel medical benefits.
• 401(k), employee stock participation, disability, life, and accident insurance programs.
• Flexible paid time off covering vacation and sick leave, plus parental, pregnancy, medical, and bereavement leave.
• hirify.global supports initiatives protecting free expression, public-sector election services, and privacy-focused Internet infrastructure.
• Any offer may be conditioned on authorization to receive software or technology controlled under U.S. export laws without sponsorship for an export license.

Hiring process

• Candidates progressing to the offer stage may be asked to attend an in-person interview at a hirify.global office or hub.