Head of Demand Generation (AI)

Location: United States; fully remote

Salary: $250,000–$300,000 base salary plus equity

Company

hirify.global is a profitable global platform that enables businesses to send gift cards and money to recipients worldwide.

What you will do

• Set demand generation strategy, channel priorities, budgets, and experiments against growth targets.
• Lead and develop a team of paid media marketing professionals.
• Partner with Product Marketing and Content to create and test ads that attract and convert target customers.
• Connect marketing spend to customer quality, sales pipeline, and business results.
• Improve lifecycle marketing, segment prioritization, conversion, and product-led growth with RevOps, Sales, and Product.
• Lead the team’s AI transformation by building agentic workflows for execution, analysis, and campaign optimization.

Requirements

• 10+ years of marketing experience with a proven record of leading demand generation and achieving growth targets.
• Experience scaling paid media through data-driven insights.
• Strong people leadership, talent development, and expectation-setting skills.
• Ability to turn incomplete or messy data into clear priorities and useful learnings.
• Creative judgment for translating value propositions into effective advertising.
• Practical experience with AI and agentic workflows, with curiosity to expand their use.
• Strategic range, attention to detail, cross-functional collaboration, and willingness to work through specifics.
• Clear written communication and comfort with a documentation-first, low-meeting culture.

Culture & Benefits

• Fully remote, high-documentation, low-meeting work culture.
• 100% covered US health insurance.
• Unlimited paid time off.
• 12–16 weeks of paid parental leave.
• Profitable, sustainably growing company with equity compensation.