Enterprise Demand Generation Marketing Manager (AI)

Location: Hybrid in San Francisco, CA, or remote within the United States

Salary: $100K–$180K annual, for candidates in the U.S.

Company

Runway builds AI world models that simulate the world by merging art and science, with applications across storytelling, scientific discovery, robotics, and other advanced fields.

What you will do

• Plan, launch, optimize, and report on paid campaigns across LinkedIn, Google, Meta, and content syndication, managing budget pacing, testing, CAC, pipeline, and ROI.
• Build and run the webinar program end to end, including topics, speakers, promotion, production, follow-up, and pipeline conversion.
• Partner with Sales to define target accounts and execute tiered account-based marketing plays across 1:1, 1:few, and 1:many motions.
• Use paid and organic social to reach buyers, amplify campaigns, and generate demand with Content and Creative.
• Define program KPIs and collaborate with RevOps on dashboards connecting campaign activity to pipeline and revenue.
• Launch new channels and programs, test quickly, scale successful initiatives, and coordinate daily with Sales, SDRs, Product Marketing, Content, Design, and RevOps.

Requirements

• 3+ years of hands-on experience running paid campaigns on LinkedIn, Google, or Meta, with a record of hitting pipeline targets.
• Experience building and scaling webinar programs that convert attendees into pipeline.
• Experience running account-based marketing with Sales, including account selection, orchestration, and measurement.
• Experience using paid and organic social as a demand channel.
• Strong analytical skills, including attribution, funnel metrics, and data-driven decision-making.
• Working knowledge of marketing automation and CRM tools such as HubSpot or Marketo and Salesforce.
• Clear, concise communication and the ability to align multiple teams around a plan.
• Experience marketing to large, complex organizations with long sales cycles and multiple stakeholders.
• Strong project management skills, including managing overlapping campaigns, timelines, owners, and dependencies.
• A builder’s mindset, collaborative approach, and willingness to create programs, processes, and playbooks from scratch.
• Comfort using AI tools for copy drafting, audience-list building, and campaign-result analysis.

Nice to have

• Experience marketing to creative, media, or enterprise audiences.
• Experience on an early-stage or scaling marketing team.
• Familiarity with AI tools that accelerate campaign production and analysis.

Culture & Benefits

• Collaborative, creative, open-minded, caring, and ambitious working environment.
• Commitment to diversity, inclusion, equal opportunity, and pay equity.
• Hybrid work in San Francisco or remote work within the United States.
• Salary is part of a broader compensation package, with the final range adjusted according to experience, skills, qualifications, and internal equity.