Head of Strategy & Planning (Remote CAD)

Location: Remote - United States. Other listed locations: Richmond, VA; Los Angeles, CA; Dallas, TX; New York City, NY; Chicago, IL. The role may be operated 100% virtually from a home office. Global opportunities may be available in Canada, Mexico, and the UK for candidates with established, current work authorization who permanently reside in the relevant country.

Annual base salary for the position based in Canada: CAD 150,000–190,000, with potential bonus eligibility.

Company

hirify.global is a B2B marketing agency serving Technology, Industrial, and Services businesses through Performance, Communications, and Commerce divisions.

What you will do

• Lead audience research covering client businesses, ideal customer profiles, buying committees, competitors, category dynamics, interviews, market research, search behavior, and campaign data.
• Develop integrated Performance Marketing plans connecting audience insight, positioning, messaging, paid media, performance creative, landing pages, analytics, and conversion journeys.
• Write strategic and creative briefs, facilitate planning workshops, evaluate concepts, and align paid media, design, copy, landing page, analytics, and client teams.
• Own strategic planning for assigned engagements, advise senior stakeholders, lead strategic narratives for pitches and account expansion, and explain planning trade-offs.
• Translate business objectives into measurement frameworks, interpret engagement, conversion, lead quality, pipeline, and revenue data, and develop test-and-learn plans.
• Use AI and research tools responsibly, validate outputs, protect confidential information, and establish repeatable planning standards while coaching colleagues.

Requirements

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business, including ownership of complex client strategies.
• Portfolio demonstrating how audience insights shaped performance marketing briefs, coordinated channel plans, and measurable business outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy.
• Ability to independently lead planning engagements, advise senior client stakeholders, mentor colleagues, and remain hands-on with research and briefing.
• Strong understanding of brand, demand generation, customer experience, commercial priorities, budgets, and realistic execution plans.
• Ability to interpret quantitative and qualitative evidence, distinguish meaningful signals from vanity metrics, and consider the full customer journey.
• Hands-on familiarity with research, audience intelligence, analytics, planning tools, campaign reporting, measurement, and learning plans.
• Ability to use AI responsibly for research and synthesis with independent judgment and source validation.
• Strong storytelling, facilitation, organization, prioritization, stakeholder management, and communication skills, including the ability to challenge assumptions constructively and explain strategic trade-offs.

Culture & Benefits

• Remote-first work from a home office with collaboration through Zoom, Slack, and standard productivity tools; reliable internet and the ability to remain stationary for extended periods are required.
• Medical, dental, vision, disability, and life insurance coverage; employer-paid and dependent contribution terms vary by country.
• Unlimited PTO with a two-week minimum, paid company holidays, birthday off, end-of-year recharge from December 24 to January 1, and paid parental leave.
• Mental and physical wellness support, including Spring Health, Headspace, Omada, Aaptiv, and One Medical benefits.
• Traditional and Roth 401(k) with a 3% company match, annual bonus eligibility, and an annual company-wide retreat.
• Reasonable accommodations are available during application, interviewing, testing, and employment for qualified individuals with disabilities.