Enterprise Demand Generation Lead — North America

Location: Hybrid role based in the Austin, Texas office (USA)

Pay Range: $162,772.50 — $203,465.50 USD per year (may include sales incentives or target bonuses)

hirify.global (merging with dbt Labs) builds data infrastructure that automates data movement and transformation for analytics, AI, and business decisions.

• Own the AMER Enterprise pipeline target, translating S1 goals into touchpoint, MQL, and campaign plans.
• Launch and optimize paid campaigns across Meta, Reddit, and LinkedIn, managing audiences, creative, and budgets.
• Manage content syndication programs end-to-end, including vendor selection and lead quality evaluation.
• Analyze the funnel from touchpoint through MQL to S1 opportunity and act on conversion gaps.
• Allocate program budgets based on pipeline impact and experiment with new channels and audiences.
• Partner with Sales, BDR/SDR, ABM, Lifecycle Marketing, and Product Marketing to align campaigns with territory priorities.

• Hands-on experience running B2B growth or demand generation programs producing measurable pipeline, ideally for Enterprise audiences.
• Demonstrated ability to plan and optimize paid social campaigns across platforms such as LinkedIn, Meta, and Reddit.
• Experience managing content syndication vendors and evaluating results beyond lead volume.
• Strong analytical skills, including working backward from pipeline goals and diagnosing touchpoint-to-MQL-to-opportunity conversion.
• Demonstrated ability to use AI and LLMs to orchestrate and optimize programs.
• Disciplined experimentation approach with clear hypotheses, success measures, and scale/stop decisions.
• Effective cross-functional collaboration with Sales and marketing/operations teams.
• Strong ownership and prioritization skills, independently managing budgets, vendors, and multiple programs.

• Experience marketing data infrastructure, analytics, developer tools, or other technical B2B products.
• Familiarity with account-based marketing, buying-group targeting, and territory-level demand planning.
• Experience improving landing pages, offers, and creative through conversion testing.
• Familiarity with attribution, intent data, and account-level engagement measurement.
• Experience using AI tools for research, creative iteration, and analysis while maintaining quality.

• 100% employer-paid medical insurance (may vary by country and worker type).
• Generous paid time off: vacation (or flexible/unlimited depending on role), sick time, parental leave, paid holidays including a year-end Global Week of Rest, and volunteer days.
• RSU stock grants and professional development/training opportunities.
• Monthly cell phone stipend and access to a mental health support platform for employees and dependents.
• Team culture with virtual happy hours, free food, and team-building activities.

• Candidates requiring accommodations at any interview stage can submit a confidential request via the provided form.
• Recruiters share the specific compensation range for your location during the hiring process.