Lifecycle Marketing Manager (AI)

Location: Hybrid, Hub - San Francisco; other hubs in Miami, New York, and Seattle, United States

Salary: $130K–$160K annually, plus equity and bonus.

Company

hirify.global builds identity trust infrastructure for the digital economy, verifying legitimate identities in real time and preventing fraud for businesses, governments, and millions of people.

What you will do

• Own lifecycle strategy and roadmap from first engagement through opportunity, expansion, and closed-lost re-engagement, aligned with funnel definitions and revenue targets.
• Define first- and third-party buying-intent signals and convert them into lifecycle triggers with clear entry, exit, messaging, and sales-handoff rules.
• Build and deploy AI agents and automated workflows that research accounts, personalize email and LinkedIn outreach, select timing and channels, and route high-intent accounts to Sales Development.
• Run lifecycle email programs, including nurture, re-engagement, customer and expansion campaigns, launch announcements, personalization, copy, design, and deliverability.
• Own webinars on Zoom Webinars and ON24 from topic selection through follow-up, using registrations, attendance, questions, and poll responses to generate pipeline and sales handoffs.
• Measure and improve programs through testing, reporting, signal-to-meeting and signal-to-SQL conversion, sourced and influenced pipeline, velocity, and compliance reviews.

Requirements

• 3–5+ years in B2B lifecycle, demand generation, or growth marketing at a high-growth technology company, with a track record of growing pipeline from mid-funnel programs.
• Hands-on experience building signal-based or trigger-based programs that connect intent and engagement data to outreach and sales handoff.
• Proof of building and shipping AI workflows or agents that perform real marketing work; examples must be brought to the interview.
• Working knowledge of at least one modern marketing automation platform, such as Marketo, HubSpot, Customer.io, or similar, plus Salesforce.
• Experience running a webinar program that produced measurable pipeline.
• Strong writing and editing skills, with judgment about when AI-generated content requires human review.
• Comfort with data and the ability to build reports independently.
• Programs must meet CAN-SPAM, GDPR, and CASL requirements, with data and deliverability issues escalated to Marketing Operations.

Nice to have

• SQL or Python experience.
• Experience marketing to fraud, risk, identity, or compliance buyers in financial services or other regulated industries.

Culture & Benefits

• Full-time individual contributor role focused on building and owning measurable programs.
• Work collaboratively with AI-native Sales Development, Digital Marketing, Field Marketing, Product Marketing, Marketing Operations, Legal, and Compliance.
• Culture emphasizes fast execution, critical thinking, ownership, test-and-learn experimentation, clear communication, and data-driven decisions.
• Compensation includes equity and bonus in addition to salary.
• Equal opportunity employer with accommodation support available during hiring and onboarding.

Hiring process

• Bring examples of AI workflows or agents that have been built and shipped for real marketing work.
• Contact the hirify.global recruiting partner directly if accommodation is needed during interviewing or onboarding.