Senior Lifecycle Marketing Manager (Fintech)

Location: USA - New York, NY; hybrid

Salary: $185K–$210K annually, plus bonus

Company

hirify.global provides cybersecurity, online privacy, identity protection, and financial wellness solutions through brands including Norton, Avast, LifeLock, and MoneyLion.

What you will do

• Own the end-to-end activation strategy for MoneyLion and the Instacash user journey, from sign-up and bank linking through first monetized action, disbursement, retention, reactivation, and cross-sell hand-off.
• Define and optimize activation KPIs across D1, D7, and D30, including sign-up-to-bank-link and first-action conversion.
• Design nurture journeys, segmentation requirements, and product-fit routing in partnership with acquisition, product, engineering, data, and analytics teams.
• Build and launch activation and Instacash journeys in Iterable, including QA, frequency management, and suppression logic.
• Translate eligibility and signal requirements for AI decisioning and personalization systems, then evaluate resulting lift.
• Report activation performance and incremental lift against holdout control groups, recommending next steps to leadership.

Requirements

• 8–12+ years of experience in lifecycle, CRM, growth, or onboarding-focused marketing for a digital product or subscription business, with substantial experience in activation and early-funnel conversion.
• Experience owning activation or onboarding strategy end to end and personally shipping journeys in Iterable, Braze, or a similar platform.
• Experience managing a flagship product’s full lifecycle journey, including disbursement, retention, reactivation, and first activation.
• Strong data literacy across funnel, cohort, and incrementality analysis, with the ability to turn sign-up-to-bank-link data into a roadmap.
• Ability to work with AI decisioning and personalization systems, translating requirements into signals built by another team.
• Cross-functional experience with acquisition and growth, product engineering, data, and analytics teams, including stakeholder alignment without formal authority.
• Excellent written communication and a high standard for QA, especially at team hand-off points.
• Bias toward ownership and action, with the ability to define a new function while operating a high-volume flagship product.

Nice to have

• Experience in fintech, consumer credit, or a business where activation is a first meaningful action rather than only a sign-up.
• Familiarity with Hightouch’s AI decisioning tools or other decisioning platforms.

Culture & Benefits

• Hybrid work with flexible working options, time off, competitive pay, benefits, and well-being programs.
• Customer-driven environment focused on experimentation, continuous learning, healthy debate, and ownership.
• Collaborative work with colleagues across product, acquisition, engineering, data, analytics, and leadership.

Hiring process

• Recruiter screen followed by a virtual hiring manager interview.
• Timed take-home assessment.
• Two virtual technical interviews followed by a final leadership interview, conducted virtually or onsite.