Lifecycle Journey Manager, Cross-Sell & Expansion (Fintech)

Location: New York City, United States; hybrid with onsite attendance at the NYC office 3 days per week

Salary: $140,000–$160,000 annual base salary, plus performance-based bonus up to 10%

Company

hirify.global is an S&P 500 technology company providing cybersecurity, identity, and financial-wellness products, including MoneyLion.

What you will do

• Own the strategy, primary KPIs, and end-to-end customer journey for cross-sell and expansion, including products per user, secondary-line-of-business adoption, and expansion revenue.
• Design and launch multi-product, multi-channel journeys such as post-purchase upsell, marketplace and in-app offers, and next-best-product programs.
• Define propensity, eligibility, signal, and guardrail logic with Data Science for AI decisioning and personalization.
• Build lifecycle workflows in Iterable, including audience configuration, suppressions, QA, and launch checks.
• Run structured experiments across offers, timing, sequencing, and channels while avoiding over-messaging.
• Partner with Product, Data, Creative, Martech, PMM, Legal/Compliance, and line-of-business teams; report expansion performance and direct AI agents executing the programs.

Requirements

• 5–8+ years of experience in lifecycle, customer success, growth, or retention marketing for a digital product or subscription business, with depth in cross-sell, upsell, or monetization.
• Experience owning lifecycle strategy and personally shipping journeys in Iterable, Braze, Salesforce Marketing Cloud, or a similar platform.
• Strong data literacy in propensity, funnel, cohort, and incrementality analysis, with the ability to translate findings into roadmaps.
• Experience designing always-on, triggered programs such as cross-sell, post-purchase, and onboarding-to-adoption journeys.
• Experience directing AI/ML decisioning or personalization, including predictive scoring and next-best-action models.
• Ability to influence Product, Data, Legal/Compliance, and Creative stakeholders without formal authority.
• Excellent written communication, strong QA and attention to detail, and a bias toward ownership, rapid shipping, learning, and iteration.
• Must work from the New York City office onsite 3 days per week.

Nice to have

• Experience in fintech, subscription, or marketplace businesses.
• Familiarity with Hightouch, AID, or other decisioning and composable Martech platforms.

Culture & Benefits

• Hybrid and home-office options with flexible working hours.
• Performance-based bonus scheme of up to 10%.
• Learning and development budget with career growth opportunities.
• Comprehensive health and wellbeing benefits, 401(k) match, disability coverage, life insurance, and unlimited paid time off.
• Modern Mac or Windows equipment for work and personal use, plus an Employee Stock Purchase Plan.