Demand Generation Manager (SaaS)

Location: Hammersmith, London, UK; hybrid role

Starting pay: £56,000 per year

Company

hirify.global provides GRC solutions through the hirify.global One SaaS platform, helping organizations manage risk, compliance, regulatory requirements, and third-party risk.

What you will do

• Plan, execute, and optimize integrated multi-channel demand generation campaigns for new and existing customers.
• Attract and engage prospects, nurture leads, and optimize conversion pathways to support pipeline and revenue growth.
• Develop demand generation strategy with marketing and sales leaders and coordinate campaign calendars across digital, content, and creative functions.
• Align inbound and outbound campaigns with the BDR team and manage lead processes.
• Build scalable campaign and lead-management processes, tracking lead lifecycles, conversion rates, and performance metrics.
• Manage agencies, suppliers, budgets, marketing data, performance analysis, and utilization of the Martech stack.

Requirements

• Bachelor's degree in marketing, business management, or equivalent experience in a SaaS environment.
• 5+ years of experience coordinating and executing global demand generation campaigns, including copywriting, channel strategy, advertising, email marketing, and webinar production.
• Strong understanding of demand generation programs and a proven record of owning campaigns, generating high-quality leads, and driving pipeline growth.
• Experience creating and executing successful B2B integrated demand generation campaigns.
• Experience working with sales leaders, sales teams, and BDRs to drive leads through direct and indirect channels.
• Experience developing lead generation and nurturing strategies using segmentation, targeting, and personalized communication.
• Excellent analytical skills and data-driven thinking focused on metrics, measurement, and optimization.
• Knowledge of using AI to improve work efficiency and scale demand generation campaigns.
• Ability to work effectively in a distributed, matrixed environment.
• Knowledge of Salesforce, Marketo, LinkedIn, and Microsoft Office.
• Experience negotiating with and managing suppliers, plus excellent written and verbal communication skills.
• Comfort working in a fast-paced environment that values innovation, healthy debate, accountability, and follow-through.

Culture & Benefits

• Hybrid work with an engaged, collaborative team.
• High-performance environment with ownership, ambitious goals, feedback, and accountability.
• Supportive culture focused on candid communication, continuous improvement, and innovation.
• Competitive compensation linked to measurable outcomes and impact.
• Work supporting organizations with risk, compliance, integrity, and employee-protection goals.