Marketing Demand Generation Manager (B2B SaaS)

Location: UK-based, fully remote

Salary: £70,000–£80,000 base per year, depending on experience.

Company

hirify.global is hiring for a demand generation role focused on building pipeline for B2B SaaS solutions in the insurance sector.

What you will do

• Own full-funnel campaign execution, including targeting, messaging, landing pages, forms, lead scoring, routing, nurture and conversion.
• Design multi-touch nurture programmes for enterprise buyers, initially focused on the UK with a scalable US motion.
• Own HubSpot commercially by maintaining segmentation, lifecycle stages, routing, scoring, workflows, dashboards and trusted Sales reporting.
• Turn content into campaign assets such as emails, landing pages, LinkedIn posts, short-form content and webinar follow-ups, using AI tools to accelerate production.
• Build event targeting, registration and follow-up flows, and measure meeting and pipeline conversion.
• Improve website conversion, support basic SEO and geo/vertical optimisation, and report on meetings, influenced pipeline and cost per opportunity.

Requirements

• 3–5+ years of experience in B2B SaaS demand generation involving complex or enterprise sales.
• Proven pipeline creation and revenue impact, not only lead-volume generation.
• Hands-on HubSpot or equivalent marketing automation experience.
• Direct experience marketing to UK and US markets.
• Direct insurance-sector experience is mandatory.
• Ability to work in a lean, high-ownership environment.
• Applicants whose experience is limited to brand or content marketing without funnel ownership, or CRM administration without demand and revenue ownership, are not suitable.

Nice to have

• Additional experience in insurance, financial services or other regulated industries.
• Strong understanding of UK/EU GDPR.
• Confidence using AI tools to work faster and more effectively.

Culture & Benefits

• Fully remote work for UK-based employees.
• Lean environment with high ownership and direct responsibility for revenue-critical outcomes.
• Success is measured through live nurture tracks, campaign and event pipeline contribution, improved MQL-to-SQL conversion and board-ready reporting.

Hiring process

• Submit a CV and a short cover letter explaining suitability for the role.