Senior Demand Generation Manager (Fintech)

Location: London; full-time, in office 4 days per week

Company

hirify.global is a regulated payments automation platform that streamlines business money movement through payroll, supplier payments, spend management, and payment collection. It processes more than 200 million transactions and over £180 billion in annualized payment value for more than 6,000 businesses, with over 400 employees across London, Edinburgh, Amsterdam, and Mumbai.

What you will do

• Own the quarterly pipeline commitment, conversion rates, cost per meeting, and performance reporting for a priority vertical: Travel, Lending, corporate business payments, or SME and accountants.
• Work with product marketing and sales leads to align vertical messaging, campaigns, targeting, and follow-up around a shared pipeline goal.
• Build and run hands-on paid search and social acquisition programmes, testing campaigns and managing agency partners against clear goals.
• Set event capture targets, track post-event conversion, and work with the events manager to turn events into pipeline.
• Develop audience segmentation, nurture flows, re-engagement programmes, lifecycle platforms, and funnel reporting.
• Build vertical-specific playbooks and AI workflows for segmentation, copy testing, campaign setup, reporting, and reusable team automation.

Requirements

• 5+ years of B2B demand generation or growth experience, including end-to-end ownership of a vertical, segment, or region and responsibility for moving its pipeline number.
• Hands-on experience running paid acquisition, not only managing agencies, plus experience across lifecycle marketing, events, and outbound collaboration.
• Strong understanding of the funnel from lead to meeting to opportunity, including conversion rates, drop-off points, and corrective actions.
• Evidence-based working style with the ability to create reports, interpret data, and make performance decisions.
• Experience managing agencies and freelancers through clear goals and accountability.
• Builder mindset with experience launching new campaigns and channels efficiently.
• Demonstrated AI fluency, including building and shipping personal workflows or automations and using AI daily; the hiring exercise includes an AI component.
• B2B experience is required. Experience with payments, fintech, or another regulated and technically complex product is preferred, as is experience with longer sales cycles involving multiple decision-makers.

Nice to have

• Experience in payments, fintech, or another regulated and technically complex product.
• Experience with longer, sales-led cycles involving several people in the buying decision.

Culture & Benefits

• Company Share Option Plan with potential value on sale, merger, or flotation.
• Annual discretionary bonus based on company and individual performance.
• £1,000 flexible benefits allowance, including private medical insurance, gym membership, and dental care.
• 33 days of annual leave including bank holidays, plus a birthday day off; remaining holidays can be chosen flexibly.
• Wellbeing app with company-funded access to therapy, coaching, counselling, management training, and mindfulness sessions.
• Onboarding and ongoing learning opportunities, company-wide events, and bike-to-work/e-bike scheme.

Hiring process

• The selection process includes an exercise with an AI component; candidates should be prepared to demonstrate their AI workflows or automations.
• Submitting a CV authorizes hirify.global to use personal data for assessment, contact, and sharing with relevant hiring managers; requesting data removal withdraws the application from consideration.