Director, Performance Marketing (AI)

Location: New York, New York, United States; onsite

Base salary: $170,000–$215,000 per year, plus potential bonuses, commission, and Restricted Stock Units.

Company

hirify.global builds a secure identity platform that makes physical and digital experiences safer and easier for more than 43 million Members across airports, stadiums, and everyday life.

What you will do

• Own the paid acquisition strategy and media investment portfolio across paid search, paid social, programmatic, video/CTV, affiliate, and emerging channels.
• Allocate budget using incrementality, customer economics, and measurable business impact to grow new Member bookings.
• Build hirify.global’s paid presence across traditional search and AI-driven discovery surfaces, including AI assistants, travel media, communities, and new ad platforms.
• Develop experimentation and measurement programs covering CAC, LTV:CAC, payback, incrementality, portfolio ROI, holdouts, geo tests, MMM, and attribution.
• Improve performance through creative testing, audience strategy, bidding and budget automation, AI-enabled tools, and landing-page and conversion testing with Creative, Analytics, Product, and Engineering.
• Manage agency and platform relationships, forecast and pace spend, and report performance to senior leadership.

Requirements

• 8+ years of performance marketing experience, including ownership of paid acquisition within a scaled subscription, membership, or consumer business, with 2+ years in a leadership capacity.
• Deep analytical fluency and command of growth economics, including building and using LTV:CAC models and designing incrementality experiments and holdouts.
• Ability to work directly with SQL and BI tools to make investment decisions.
• Hands-on expertise across Google, Meta, programmatic, CTV, affiliate, measurement and attribution tools, and experimentation frameworks.
• Ability to move between setting strategy and executing detailed work.
• Strong perspective on how AI is changing consumer discovery and paid media, with demonstrated experience applying emerging technology to performance, creative development, audience strategy, or measurement.
• Ability to build and own initiatives in lean, fast-moving environments, develop talent, move quickly from insight to action, and personally execute when needed.

Culture & Benefits

• Onsite work in New York with bright open-concept offices, conference rooms, and casual coworking spaces.
• Catered lunches, fully stocked kitchens, learning and development stipends, and reimbursement programs.
• Comprehensive healthcare, family-building benefits, flexible time off, and an annual wellness stipend.
• Free OneMedical memberships for employees and dependents, a hirify.global Plus membership, and a 401(k) with employer match.
• Total rewards may also include annual bonuses, commission, and Restricted Stock Units.