Head of Channel Strategy (Remote CAD) (B2B Performance Marketing)

Location: Remote - United States; other listed locations include Richmond, VA; Los Angeles, CA; Dallas, TX; New York City, NY; and Chicago, IL. The role operates 100% virtually from a home office. Global opportunities may be available in Canada, Mexico, and the UK where established businesses exist, subject to current work authorization and permanent residence.

Annual base salary for the position based in Canada: $150,000–$190,000 CAD, with potential bonus eligibility.

Company

hirify.global is a B2B marketing agency serving Technology, Industrial, and Services companies through Performance, Communications, and Commerce divisions.

What you will do

• Lead research into client businesses, ideal customer profiles, buying committees, competitors, category dynamics, customer interviews, search behavior, and campaign data.
• Map B2B buying journeys and turn research into strategic points of view, audience definitions, positioning, messaging priorities, channel roles, and sequencing.
• Develop integrated performance marketing plans across paid search, paid social, display, video, performance creative, landing pages, and analytics.
• Write strategic and creative briefs, facilitate planning workshops, evaluate concepts, and align client and internal stakeholders.
• Translate business objectives into measurement frameworks, test-and-learn plans, and evidence-based recommendations across engagement, conversion, lead quality, pipeline, and revenue.
• Use AI and research tools responsibly, validate outputs, protect confidential information, and establish repeatable planning standards while coaching colleagues.

Requirements

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business, with ownership of complex client strategies.
• Portfolio demonstrating how audience insights shaped performance marketing briefs, coordinated channel plans, and measurable business outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy.
• Ability to independently lead planning engagements, advise senior client stakeholders, mentor colleagues, and remain hands-on with research and briefing.
• Strong understanding of how brand, demand generation, and customer experience contribute to business growth, including budgets and realistic execution plans.
• Ability to interpret quantitative and qualitative evidence, distinguish meaningful signals from vanity metrics, and assess the full customer journey.
• Hands-on familiarity with research, audience intelligence, analytics, planning tools, campaign reporting, and measurement planning.
• Ability to use AI responsibly for research and synthesis, applying independent judgment and source validation.
• Strong storytelling, facilitation, organization, prioritization, stakeholder management, and communication skills, including the ability to challenge assumptions and explain strategic trade-offs.

Culture & Benefits

• Remote-first work environment with virtual collaboration through Zoom and Slack; reliable internet and a professional home-office setup are required.
• Medical, dental, vision, disability, and life insurance coverage for employees and families, including employer-paid and dependent contribution options in the US, Canada, and Mexico.
• Unlimited PTO with a two-week minimum, paid company holidays, birthday leave, end-of-year recharge from December 24 to January 1, and paid parental leave.
• Mental and physical wellness benefits including Spring Health, Headspace, Omada, Aaptiv, and One Medical.
• Traditional and Roth 401(k) with a 3% company match, annual tenure-based bonus, and annual company-wide retreat.
• People-first and inclusive culture with reasonable accommodations available throughout the application and selection process.

Hiring process

• Submit a portfolio demonstrating strategic leadership, audience insight development, performance marketing briefs, coordinated channel plans, and measurable business outcomes.
• Reasonable accommodation requests for the application, interviews, testing, or selection process can be directed to recruiting@hirify.globalconsulting.com.