Director of Performance Marketing (AI/Search)

Location: Hybrid position based in Conshohocken, Pennsylvania, just outside Philadelphia

Base salary: $150,000–$175,000, based on experience and subject-matter expertise.

Company

Lighthouse Life is part of LHL Strategies, an integrated platform providing acquisition, trading, valuation, management, and servicing solutions for life insurance policies and portfolios.

What you will do

• Own lower-funnel lead generation and performance marketing across paid search, display, video, social, connected TV, and programmatic channels.
• Set budgets, pacing, bidding, testing, and optimization strategies across Google Ads, Microsoft Ads, Meta, YouTube, TikTok, Reddit, and other digital growth channels.
• Lead SEO and AI search initiatives, including AEO/GEO, structured data, schema markup, metadata, and content that ranks and converts.
• Own end-to-end media attribution, including click IDs, call tracking, conversion tracking, enhanced conversions, and value-based bidding.
• Define MQL criteria and lead scoring with Sales, improve the MQL-to-SQL handoff, and support nurture, remarketing, and lead routing.
• Manage media, CRM, creative, and marketing-automation partners; collaborate with Sales, Operations, Finance, TechOps, and MarTech Ops; and build the in-house search team over time.

Requirements

• 8–10 years of experience in B2C lead generation, performance marketing, or direct-response marketing.
• Hands-on expertise with Google Ads and Microsoft Ads, plus working knowledge of Meta and TikTok.
• Proven SEM experience, including technical SEO, structured data, and schema markup.
• Current knowledge of AI search and answer-engine optimization, including how LLMs and AI agents discover and use web content.
• Experience with Salesforce or HubSpot, marketing-automation platforms, GA4, Google Tag Manager, and connected CMS/CDP integrations; Salesforce Account Engagement/Pardot is preferred.
• Experience in a regulated consumer category such as financial services, insurance, mortgage, pharmaceutical, or a similar industry.
• Experience running a consumer lead-generation funnel with human and automated sales qualification across click, call, and chat.
• Experience marketing to adults aged 60+, including their search and conversion behavior on Microsoft Ads and Google.
• Ability to design experiments, establish baselines, interpret results, and scale based on business outcomes; knowledge of segmentation, personas, digital customer journeys, and next-best content actions.

Nice to have

• Direct-response television experience.
• SQL or business-intelligence tool experience.

Culture & Benefits

• Hybrid work environment with offices in Conshohocken, Pennsylvania.
• Innovation-focused environment with an emphasis on work-life balance and exceeding expectations.
• Comprehensive health, dental, and vision coverage.
• 401(k) and flexible paid time off.