Head of Strategy & Planning (B2B Performance Marketing)

Location: Remote - United States. Other listed locations: Richmond, VA; Los Angeles, CA; Dallas, TX; New York City, NY; Chicago, IL. The role operates 100% virtually from a home office.

Annual base salary: $150,000–$180,000 USD, with potential bonus eligibility.

Company

hirify.global is a B2B marketing agency serving Technology, Industrial, and Services companies through Performance, Communications, and Commerce divisions.

What you will do

• Lead audience research across client businesses, ideal customer profiles, buying committees, competitors, category dynamics, interviews, market research, search behavior, and campaign data.
• Develop integrated Performance Marketing strategies connecting audience insight, positioning, messaging, paid media, performance creative, landing pages, conversion journeys, and client growth objectives.
• Write strategic and creative briefs, facilitate workshops, evaluate concepts, and align paid media, design, copy, landing page, analytics, clients, and senior stakeholders.
• Own strategic planning for assigned engagements, pitches, and account expansion opportunities while presenting recommendations and explaining strategic trade-offs.
• Build measurement frameworks and test-and-learn plans, interpret engagement, conversion, lead quality, pipeline, and revenue data, and recommend commercially executable adjustments.
• Use and validate AI and research tools, protect confidential client information, and establish planning standards while coaching colleagues.

Requirements

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business, including ownership of complex client strategies.
• Portfolio demonstrating how audience insights shaped performance marketing briefs, coordinated channel plans, and measurable business outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy.
• Ability to independently lead planning engagements, advise senior client stakeholders, mentor colleagues, and remain hands-on with research and briefing.
• Strong understanding of brand, demand generation, customer experience, commercial priorities, budgets, and realistic execution plans.
• Ability to interpret quantitative and qualitative evidence, distinguish meaningful signals from vanity metrics, and consider the full customer journey.
• Hands-on familiarity with research, audience intelligence, analytics, planning tools, campaign reporting, measurement, and learning plans.
• Ability to use AI responsibly for research and synthesis, apply independent judgment, and validate sources.
• Strong storytelling, facilitation, stakeholder management, organization, and prioritization skills, including the ability to challenge assumptions and explain strategic trade-offs.

Culture & Benefits

• Remote-first work environment with virtual collaboration through Zoom and Slack; reliable internet access and a professional home-office setup are required.
• Medical, dental, vision, disability, and life insurance coverage; employer-paid coverage and dependent contributions are available in the US, Canada, and Mexico.
• Unlimited PTO with a two-week minimum, paid company holidays, birthday leave, end-of-year recharge, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match and an annual tenure-based bonus.
• Mental and physical health benefits, including Spring Health, Headspace, Omada, Aaptiv, and One Medical.
• Annual company-wide retreat and commitment to a diverse, inclusive, People First culture.

Hiring process

• Reasonable accommodations are available for the application, interviews, pre-employment testing, and other selection activities; accommodation requests can be sent to recruiting@hirify.globalconsulting.com.