Head of Integrated Strategic Planning (B2B Marketing)

Location: Remote - United States. Other listed locations: Richmond, VA; Los Angeles, CA; Dallas, TX; New York City, NY; Chicago, IL. Global opportunities may be available in Canada, Mexico, and the UK for roles where hirify.global has established businesses; candidates must permanently reside in the country and have current work authorization.

Annual base salary: $150,000–$190,000 CAD, with potential bonus eligibility.

Company

hirify.global is a B2B marketing agency serving Technology, Industrial, and Services companies through Performance, Communications, and Commerce divisions.

What you will do

• Lead audience, ideal customer profile, buying committee, competitor, category, and market research.
• Translate research, interviews, search behavior, and campaign data into strategic points of view and integrated performance marketing plans.
• Define audience, positioning, messaging, channel roles, sequencing, and coordinated plans across paid search, paid social, display, and video.
• Write strategic and creative briefs and facilitate workshops that align paid media, design, copy, landing page, analytics, clients, and senior stakeholders.
• Develop measurement frameworks, learning priorities, and test-and-learn plans across engagement, conversion, lead quality, pipeline, and revenue.
• Use and validate AI and research tools, establish planning standards, coach colleagues, and improve strategic quality.

Requirements

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business, including ownership of complex client strategies.
• Portfolio demonstrating strategic leadership connecting audience insights, performance marketing briefs, coordinated channel plans, and measurable business outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy.
• Ability to independently lead planning engagements, advise senior client stakeholders, mentor colleagues, and remain hands-on with research and briefing.
• Strong understanding of brand, demand generation, customer experience, commercial priorities, budgets, and executable plans.
• Ability to interpret quantitative and qualitative evidence, distinguish meaningful signals from vanity metrics, and consider the full customer journey.
• Hands-on familiarity with research, audience intelligence, analytics, planning, and campaign reporting tools.
• Ability to use AI responsibly, validate sources, protect confidential client information, and work with analytics specialists on measurement plans.
• Strong storytelling, facilitation, organization, prioritization, stakeholder management, and strategic trade-off communication skills.

Culture & Benefits

• Remote-first work from a home office with virtual collaboration through Zoom and Slack; the role can operate 100% virtually.
• Medical, dental, vision, disability, and life insurance coverage, including employer-paid and dependent contribution options in the US, Canada, and Mexico.
• Unlimited PTO with a two-week minimum, paid holidays, birthday leave, end-of-year recharge, and paid parental leave.
• Access to mental and physical health programs, including Spring Health, Headspace, Omada, Aaptiv, and One Medical.
• Traditional and Roth 401(k) with a 3% company match, annual tenure-based bonus, and company-wide retreat.
• Reliable internet, professional home-office setup, and the ability to remain stationary and use computer systems for extended periods are required.