Head of Channel Planning (Performance Marketing)

Location: Remote - United States; other listed locations include Richmond, VA; Los Angeles, CA; Dallas, TX; New York City, NY; and Chicago, IL. This role operates 100% virtually from a home office.

Annual base salary: $150,000-$180,000 USD, with potential bonus eligibility.

Company

hirify.global is a B2B marketing agency serving Technology, Industrial, and Services companies through Performance, Communications, and Commerce divisions.

What you will do

• Lead audience research covering client businesses, ideal customer profiles, buying committees, competitors, category dynamics, and B2B buying journeys.
• Develop integrated Performance Marketing strategies connecting audience insight, positioning, messaging, paid media, creative, landing pages, and conversion experiences.
• Create strategic and creative briefs, facilitate planning workshops, and align paid media, design, copy, landing page, analytics, and client stakeholders.
• Own strategic planning for assigned engagements, present recommendations, lead pitches and account expansion narratives, and explain strategic trade-offs.
• Build measurement frameworks, interpret engagement, conversion, lead quality, pipeline, and revenue data, and develop test-and-learn plans.
• Use and validate AI and research tools, protect confidential client information, and establish repeatable planning standards while coaching colleagues.

Requirements

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business, with ownership of complex client strategies.
• Portfolio demonstrating how audience insights shaped performance marketing briefs, coordinated channel plans, and measurable business outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy.
• Ability to independently lead planning engagements, advise senior client stakeholders, mentor colleagues, and remain hands-on with research and briefing.
• Strong understanding of brand, demand generation, customer experience, commercial priorities, budgets, and realistic execution plans.
• Ability to interpret quantitative and qualitative evidence, distinguish meaningful signals from vanity metrics, and consider the full customer journey.
• Hands-on familiarity with research, audience intelligence, analytics, planning tools, campaign reporting, and measurement and learning plans.
• Ability to use AI responsibly for research and synthesis with independent judgment and source validation.
• Strong storytelling, facilitation, organization, prioritization, stakeholder management, and strategic trade-off communication skills.

Culture & Benefits

• Remote-first work from a home office with virtual collaboration through Zoom and Slack; reliable internet and the ability to remain stationary for extended periods are required.
• Medical, dental, vision, disability, and life insurance coverage; employer-paid coverage is specified for employees, with dependent contributions in the US, Canada, and Mexico.
• Unlimited PTO with a two-week minimum, paid holidays, birthday off, end-of-year recharge from December 24 to January 1, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match and an annual tenure-based bonus.
• Mental and physical wellness benefits, including Spring Health, Headspace, Omada, Aaptiv, and One Medical, plus an annual company-wide retreat.
• hirify.global supports a People First, diverse, and inclusive culture and provides reasonable accommodations during the selection process.