Senior Product Marketing Manager (Scaling Creators)

Location: 100% remote; work with team members across the globe. Working hours are mostly aligned with East Coast time, with possible early mornings or late evenings for candidates in the US West Coast, Europe, or Asia.

Salary: $166,000 annually at level 4, plus hirify.global equity and profit sharing.

Company

hirify.global is a fully remote email marketing and creator marketing platform that helps creators grow audiences, automate email marketing, and sell digital products.

What you will do

• Define ideal customer niches, buying personas, positioning, messaging, and the sales-assisted motion for established creators.
• Build the deal toolhirify.global, including first-call and demo narratives, discovery guides, pitch decks, business cases, migration plans, security and deliverability materials, and competitive battlecards.
• Partner with Sales, Solutions Consulting, Product, RevOps, analytics, Creator Success, demand generation, content, and events.
• Build and execute go-to-market tactics that drive inbound MQLs, sales-funnel MRR, win rate, deal size, and expansion revenue.
• Run quarterly win/loss research, analyze sales calls and customer feedback, and improve sales routing, attribution, pricing, packaging, and launches.
• Lead channel strategy and help hirify.global reach $100,000,000 ARR while protecting the self-serve experience.

Requirements

• 7+ years in B2B SaaS product marketing, including at least 2 years supporting sales teams selling to mid-market and/or larger accounts.
• Experience adding a sales-led motion on top of a product-led motion at a high-growth company, with clear before-and-after metrics.
• Experience building a deal toolhirify.global and enablement program from little or nothing and connecting it to metrics such as win rate or deal size.
• Experience running a win/loss or customer research program that changed how a team sold or built.
• Strong segmentation, buyer definition, messaging, positioning, competitive differentiation, objection handling, writing, storytelling, sales enablement, and systems-thinking skills.
• Ability to work with CRM, product analytics, and pipeline data to measure funnel conversion, win rate, and deal size.
• Strong AI fluency, including knowing when to use AI and building AI-powered workflows or tools with human judgment and quality checks.
• Ability to lead cross-functional work without a formal title, act with urgency, own outcomes, share work publicly, use data in decisions, and respond constructively to direct feedback.
• Understanding of both self-serve and enterprise sales motions is required; experience only in one of these areas is unsuitable.

Nice to have

• Experience with pricing and packaging for a new tier or add-on.
• Experience running an expansion or account-based program for an existing customer base.
• Experience in email, martech, or the creator economy.

Culture & Benefits

• Fully remote, independent company with team retreats twice a year and a creator meetup budget.
• Profit sharing, hirify.global equity, and a 5% 401(k) match.
• Medical coverage contribution of up to $2,280 per month, with dental and vision premiums fully covered.
• Equipment and learning budgets, including $3,500 annually for learning and development.
• Twenty paid vacation days, ten paid holidays, paid sick and mental health leave, parental leave, bereavement and medical leave, and a winter break closure.
• Paid sabbatical after five years, flexible scheduling during a child’s first year, gender-affirming benefits, and childcare support.

Hiring process

• Recruiter phone screen, hiring manager interview, take-home assignment, and panel interview.
• Submit an application with a cover letter and answers to the application questions.
• The role is a full-time individual contributor position.