Customer Marketing & Advocacy Manager

Location: Chicago or Vancouver; Chicago-based office-centric hybrid schedule with in-office days on Monday, Tuesday, and Thursday, and possible work from home on Wednesday and Friday depending on the role and team.

Estimated base salary: $140,000–$165,000 per year, plus possible equity, sales incentive pay, and benefits.

Company

Asana is a human + AI collaboration platform used by millions of teams worldwide to achieve important goals.

What you will do

• Lead the global executive Customer Advisory Board program across AMER and EMEA, including recruitment, membership growth, agenda design, and event experiences.
• Own the Lighthouse early-adopter program with UXR, Product, and Product Marketing, managing customer selection, narrative input, participant experience, and approved proof points for Tier 1 launches.
• Partner on the Product Council customer feedback forum, advocate engagement, and participant experience.
• Establish governance, sequencing, measurement, and reporting loops across advisory programs to show how customer input shapes product and go-to-market strategy.
• Identify strategic customer stories and turn them into case studies, customer films, speaker engagements, media opportunities, campaigns, and product-launch assets.
• Activate customer advocates by matching customer voices to marketing narratives and launch needs.

Requirements

• Substantial experience in B2B marketing, customer advocacy, or product marketing within an enterprise SaaS environment, including hands-on customer-facing experience.
• Proven experience creating, managing, and measuring customer advisory boards, product councils, or early-adopter beta programs.
• Strong program management skills and experience independently executing complex, multi-stakeholder programs and initiatives.
• Collaborative leadership and cross-functional influence across Product, UX Research, Product Marketing, Sales, and executive stakeholders.
• Strong customer relationship skills, including the ability to navigate executive-level conversations and champion a customer-first approach.
• Storytelling experience translating customer feedback and qualitative input into narratives that drive business outcomes.
• Willingness and ability to travel as needed for in-person customer events and marketing initiatives.

Nice to have

• Curiosity about AI tools and emerging technologies, with willingness to learn and use them to improve productivity, collaboration, or decision-making.

Culture & Benefits

• Office-centric hybrid work model with scheduled in-office collaboration days.
• Mental health, wellness, and fitness benefits.
• Career coaching and support.
• Inclusive family-building benefits and long-term savings or retirement plans.
• In-office culinary options supporting dietary preferences.
• Benefits vary by role, country, and local regulations.