Senior Manager, Customer Marketing (AI)

Location: United States, Remote

Salary: $200K–$230K

Company

Fireworks AI provides a platform for building, training, and serving specialized AI models for enterprise data, workflows, and products.

What you will do

• Build and run customer advocacy programs for engineers, ML practitioners, and executives.
• Develop enterprise reference programs matched by industry, company size, and use case, including executive reference calls, site visits, and reference dinners.
• Create technical and business customer stories using evidence such as latency, throughput, cost per token, and business outcomes.
• Package customer proof for websites, sales decks, account-based campaigns, launches, analyst briefings, and peer review sites.
• Co-market customer achievements through announcements, content, webinars, awards, speaking opportunities, events, and executive dinners.
• Partner with Sales and Customer Success to use advocacy and peer proof in expansion conversations.

Requirements

• 7+ years in B2B marketing, including 4+ years leading customer marketing, advocacy, or reference programs at a SaaS, cloud, data, or developer-tools company.
• Experience building an advocacy program from scratch.
• Experience with large, global enterprise customers, long sales cycles, multiple stakeholders, security reviews, and procurement.
• Ability to recruit and maintain relationships with senior executive advocates, including CIOs and CTOs.
• Experience obtaining customer-story approval through legal, PR, and brand review.
• Ability to interview technical buyers about ML topics such as latency and fine-tuning and produce accurate, readable stories.
• Proven customer proof that helped sales teams win and expand enterprise deals, supported by measurable results.
• Strong partnerships with Sales, Product Marketing, and Customer Success, plus excellent writing, editing, and prioritization judgment.
• Ability to adapt plans in a fast-moving company with shifting priorities.

Nice to have

• Experience in AI, ML infrastructure, data platforms, or cloud infrastructure.
• Experience building developer communities, champions, or MVP-style programs.
• Experience launching and running a Customer Advisory Board with enterprise executives.
• Experience supplying customer references for analyst evaluations.
• Experience with advocacy and reference platforms such as Influitive, UserEvidence, SlapFive, or Champion, and CRM tools such as Salesforce or HubSpot.
• Video production or podcast experience.
• Experience hiring and managing a small team.

Culture & Benefits

• Work on AI infrastructure challenges including low-latency inference and scalable model serving.
• Collaborate with engineers and AI researchers on emerging technology used by businesses and developers.
• Operate in a fast-growing environment with ownership, direct impact, and minimal bureaucracy.
• Work in an inclusive environment committed to diversity and equal opportunity.