Customer Marketing Manager (AI)

Location: San Mateo, California; hybrid. Team members in the San Francisco Bay Area and Provo, Utah, within 50 miles of the office, work together on Tuesdays, Wednesdays, and Thursdays. hirify.global currently hires across the United States and Canada.

Salary: $150K–$180K annually, plus equity.

Company

hirify.global is a legal intelligence platform for in-house legal teams and companies, used by more than 2,100 legal teams and backed by Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch.

What you will do

• Build and run the customer advocacy program, including advocate recruitment, recognition, and a customer advisory board.
• Design, launch, and scale the first customer referral program from scratch.
• Scale case studies and podcast interviews across segments, industries, and use cases, including customer clips, side-by-side workflows, and live teardowns.
• Turn customer stories into reusable clips, quotes, social posts, and sales snippets.
• Recruit and prepare customers for analyst briefings, PR, podcasts, thought leadership, and launches.
• Run the reference program, manage G2 and Gartner Peer Insights presence, and build a searchable customer proof library for Sales, Customer Success, and Product Marketing.

Requirements

• 3–5 years of experience in customer marketing, advocacy, or reference management at a high-growth B2B company.
• Track record of running advocacy or reference programs that scaled with the business.
• Experience building a referral, advocacy, or loyalty program from zero.
• Strong program management across Sales, Customer Success, customers, and legal and communications approvers.
• Comfort with funnels and attribution, including building personal dashboards.
• Hands-on experience with HubSpot and advocacy, referral, or review tools.
• AI-native approach: daily use of AI and ability to demonstrate workflows accelerated with AI.
• Hybrid work and regular in-person collaboration are required for team members in the San Francisco Bay Area and Provo, Utah, within 50 miles of the office.

Nice to have

• Legal AI experience or marketing to lawyers, in-house counsel, or legal operations.
• B2B AI or SaaS experience, especially at a product-led company with both self-serve and sales-led motion.
• Experience with customer advisory boards, customer awards, community programs, or customer-facing events.
• Experience with incentive design and compliance for referral or loyalty programs in regulated or professional-services audiences.

Culture & Benefits

• Fast-paced environment emphasizing urgency, ownership, resourcefulness, iteration, and comfort with ambiguity.
• Distributed company with a hub model, regular coworking sessions, customer dinners, team and company offsites, and up to 10% travel for locations without an office; customer-facing roles may require more.
• Medical, dental, vision, life, disability, retirement, parental leave, paid time off, sick leave, company holidays, and additional personal days.
• Up to $3,000 per year for job-related learning and development, $500 home-office setup support, and $50 per month toward a cell phone bill.
• In-office meals and relocation support are provided.

Hiring process

• Applications are accepted only through the official hirify.global careers page or sponsored LinkedIn jobs.
• Legitimate communication comes from hirify.global addresses ending in @gc.ai or @getgc.ai; applicants should not provide payment or personal financial information.