Product Marketing Manager - Customer Advocacy (AI)

Location: San Francisco, United States; onsite

Salary: $175K–$210K annually plus equity.

Company

hirify.global is an AI-native enterprise service management platform that uses AI agents to automate employee support across IT, HR, finance, legal, and other functions.

What you will do

• Interview customers, IT leaders, workflow administrators, and employees to identify how hirify.global is being used and what outcomes it produces.
• Analyze usage data and ROI models to quantify improvements such as reduced ticket volume, time savings, and faster request resolution.
• Own case studies, one-pagers, customer videos, website quotes, and G2 reviews from initial interview through customer and legal approval.
• Partner with product marketing and demand generation to deploy customer stories across launches, campaigns, advertising, landing pages, and sales conversations.
• Build and manage a customer advocacy and reference program for calls, webinars, panels, and podcasts.
• Bring customer insights back to product and marketing to improve hirify.global’s messaging.

Requirements

• 3–6 years of experience in product marketing, customer marketing, or customer advocacy, ideally at a B2B SaaS company selling to technical buyers.
• Portfolio of customer case studies and testimonials led from interview through publication.
• Strong interviewing skills, including the ability to engage IT leaders and identify meaningful metrics.
• Clear, concise writing that translates technical workflows into business outcomes.
• Comfort working with usage metrics and ROI models to create credible proof points.
• Customer-facing presence and judgment to build trust with customer champions and executives.
• Experience collaborating closely with sales and customer success teams in a fast-moving startup.

Nice to have

• Background in IT, ITSM, identity, security, or enterprise software marketing.
• Experience building a customer reference or advocacy program from scratch.
• Video storytelling or production experience.
• Familiarity with AI and automation products.
• Hands-on experience with Gong, Salesforce, Notion, and advocacy platforms.

Culture & Benefits

• Opportunity to shape the success of an AI product and company.
• Work on a new AI product offering with support from an experienced team and investors.
• Culture centered on innovation, ownership, accountability, and fun.
• Equity included in the compensation package.