Field Marketing Manager (Academia and Government)

Location: Barcelona, Spain. Hybrid working with office attendance 2–3 days per week, Monday to Friday, and approximately 10% travel.

Company

hirify.global provides information and analytics solutions for the Academia and Government sector.

What you will do

• Own the regional marketing strategy and annual marketing plan for Western and Southern Europe and the Nordics.
• Develop, execute, and measure demand generation, lead acquisition, and lead nurturing programs, including conferences and regional events.
• Run integrated campaigns across digital, email, advertising, events, social media, and PR, adapting global programs to local markets.
• Partner with Sales, Product, Market Development, Customer Success, and Global Marketing on regional opportunities and Account Based Marketing initiatives.
• Track qualified leads, lead-to-opportunity conversion, campaign attribution, and event return on investment using Salesforce, marketing automation, and internal tools.

Requirements

• At least 5 years of related B2B marketing experience, including at least 2 years of direct campaign and promotional program management experience, or an equivalent combination of education and experience.
• Proven experience developing and managing marketing campaigns across European markets.
• Bachelor’s degree in a related field or at least 4 years of equivalent relevant experience.
• Fluency in English and Spanish required.

Nice to have

• Italian or French language skills.
• Experience creating and executing campaigns using digital marketing channels.
• Working knowledge of Salesforce and marketing automation platforms such as Eloqua, Marketo, Act-On, or Silverpop.
• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
• Experience using AI tools such as Copilot for content creation, translations, and design, with appropriate review for accuracy, brand consistency, and confidentiality.

Culture & Benefits

• Full-time, permanent employment with hybrid working from the Barcelona office and home.
• Weekday schedule from Monday to Friday with flexibility around core working hours.
• Collaborative and supportive team across the EMEA region, with opportunities for personal development and building industry knowledge.
• Approximately 10% travel is required.