Senior Marketing Operations Manager (AI)

Location: Sofia; other locations: Barcelona and London

Company

hirify.global is an AI-powered spend management platform for scaling businesses, combining corporate cards, expense management, procurement, and accounts payable for finance teams across 32+ countries.

What you will do

• Own and manage the MarTech stack, including marketing automation, CRM integrations, analytics tools, platform selection, implementation, configuration, and retirement decisions.
• Build automation and integrations using workflow tools, webhooks, and APIs.
• Develop and enforce processes for inbound lead scoring, routing, lifecycle management, campaign execution, and reporting.
• Maintain clean marketing data and implement governance policies aligned with privacy regulations such as GDPR.
• Build dashboards and reports covering campaign ROI, funnel metrics, and KPIs, and provide actionable insights to marketing leadership.
• Coordinate operational alignment between Marketing, Revenue Operations, Finance, and Sales Operations.

Requirements

• Typically 6+ years of experience in Marketing Operations, Marketing Technology, or a similar role.
• Hands-on experience with marketing automation platforms such as Demandbase, 6sense, Pardot, or HubSpot.
• Strong understanding of CRM systems such as Salesforce, including system integration and data management.
• Strong analytical, process-management, communication, and problem-solving skills, including the ability to explain complex operational concepts to non-technical stakeholders.
• Experience building reports and dashboards in Salesforce, Google Sheets, or other business intelligence platforms.
• Fluency in English.

Nice to have

• Background in product management, engineering, or project management.
• Experience managing engineering roadmaps and launching an own product.
• Hands-on experience with AI tools and understanding of AI agent reliability, permissions, auditability, and data security in finance.

Culture & Benefits

• High-performance environment focused on direct feedback, ownership, outcomes, and continuous improvement.
• 30 days of paid holiday and additional medical care.
• Fully funded sports card and monthly travel allowance for commuting to the office.
• One-week exchange opportunity to offices in London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona.
• Regular team-wide events and hands-on access to the hirify.global product.