Demand Generation Lead (Fintech)

Location: Amsterdam; other location: Barcelona. Must be willing to work from one of hirify.global’s UK or European offices.

Company

hirify.global is an AI-powered spend management platform for scaling businesses, combining corporate cards, expense management, procurement, and accounts payable for finance teams across 32+ countries.

What you will do

• Own regional demand-generation and channel strategy across new business and expansion motions.
• Set pipeline plans against regional sales targets, prioritise initiatives, and manage the relationship with regional sales.
• Brief Paid, SEO, Lifecycle, Content, and Events shared services through rolling campaign briefs.
• Own campaign budgets, justify spending decisions, and report regional outcomes, priorities, and marketing ROI.
• Build and orchestrate multi-touch, multi-channel campaigns across digital ads, outbound email, gifting, co-marketing, and nurture programmes.
• Use AI to accelerate campaign production, personalise named-account campaigns, and optimise targeting, spend, and creative in real time.

Requirements

• 5+ years of demand-generation experience.
• Native-level French, German, Dutch, Swedish, or Polish and fluent English required.
• Proven experience building marketing strategies that support an outbound motion and generating demand with Enterprise accounts.
• Experience building programmatic marketing campaigns and running high volumes of structured experiments.
• Hands-on ability to write copy, build landing pages, and test new tools in addition to setting strategy.
• Strong leadership, communication, and collaboration skills.
• Willingness to work from one of hirify.global’s UK or European offices required.

Nice to have

• Experience in B2B SaaS or fintech.

Culture & Benefits

• High-performance culture focused on direct feedback, ownership, outcomes, and professional growth.
• 30 days of paid holiday and additional medical care.
• Week-long exchange opportunities to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona.
• Regular team-wide events, a fully funded sports card, and a monthly travel allowance for commuting to the office.
• Hands-on access to the hirify.global product.