Senior Lifecycle Marketing Manager (B2B SaaS)

Location: Remote, Canada; Remote, United States. Other locations: North America.

Salary: USD 115,200–194,400 base salary annually for United States residents.

Company

hirify.global provides an intelligent orchestration platform for DevSecOps that helps organizations improve developer productivity, operational efficiency, security, compliance, and digital transformation.

What you will do

• Build and optimize automated nurture journeys and triggered emails using segmentation and personalization.
• Own lifecycle programs from intake and planning through messaging, audience requirements, testing, QA, launch, and performance reviews.
• Plan follow-up programs for integrated campaigns, ABM initiatives, events, webinars, priority accounts, industries, and competitive segments.
• Define prospect routing between Sales, nurture, and suppression, coordinating cadence and routing requirements with Marketing Ops.
• Coordinate audiences, timing, messaging, and sales handoffs with Campaigns, ABM, Product Marketing, Content, Field, and regional teams.
• Track progression, MQL conversion, and pipeline; run tests and apply email best practices for copy, cadence, deliverability, and QA.

Requirements

• 5+ years of experience in lifecycle, email, CRM, or growth marketing, ideally in a B2B SaaS technology company.
• Independent experience managing prospect nurtures, automated journeys, and integrated campaign follow-up from planning through optimization.
• Hands-on Marketo experience with smart lists, segmentation, engagement programs, dynamic content, and automated workflows.
• Experience using email and funnel performance data to recommend and implement improvements.
• Strong written communication, stakeholder management, and cross-functional coordination skills, with confidence to present a point of view.
• High attention to detail across audience logic, campaign setup, QA, localization, and reporting.

Nice to have

• Familiarity with HTML/CSS for email troubleshooting.
• Experience with ABM, enterprise IT or developer audiences, global campaigns, and Iterable.

Culture & Benefits

• Remote role with location-based eligibility requirements for some positions.
• Full-time employment with flexible paid time off, parental leave, health and well-being benefits, and equity compensation.
• Access to a Growth and Development Fund and Team Member Resource Groups.
• AI is treated as a core productivity multiplier, with team members expected to incorporate it into daily workflows.

Hiring process

• Candidates may apply even if they do not meet every listed qualification; recruiters assess overall fit and location eligibility during the process.
• Accommodation requests can be raised during recruiting.