Lifecycle Marketing Manager (B2B)

Location: Full-time hybrid position based in the Austin, Texas office

Salary: $112,635.50–$135,167.75 USD per year

Company

hirify.global provides automated data movement infrastructure that helps organizations deliver reliable data to warehouses and build trusted foundations for analytics and AI.

What you will do

• Own email marketing strategy and execution for Commercial new-business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys using prospect behavior, interests, and funnel stage to deliver relevant messaging.
• Develop audience segmentation and personalization strategies with demand generation, sales, and marketing operations.
• Write email copy and coordinate with product marketing, content, brand, digital campaigns, paid media, web, and BDR outreach.
• Manage email calendars, contact frequency, campaign production, quality assurance, deployment, database health, deliverability, and privacy compliance.
• Define KPIs, run experiments across messaging, content, design, timing, and frequency, and translate results into recommendations.

Requirements

• 4+ years of relevant B2B marketing experience, including direct ownership of email marketing and lead nurture programs.
• Hands-on Marketo experience building automated journeys, audience segmentation, personalization, and campaign reporting.
• Experience developing and optimizing nurture campaigns that drive prospect engagement.
• Strong email copywriting skills and knowledge of email design, deliverability, and quality assurance best practices.
• Lifecycle mindset with the ability to create prospect experiences based on buyer needs, behavior, and funnel stage.
• Data-driven approach to defining KPIs, designing and analyzing experiments, and translating results into actionable insights.
• Strong collaboration, communication, ownership, critical thinking, and problem-solving skills, with the ability to work independently and manage multiple priorities.

Culture & Benefits

• Hybrid work based in the Austin office, with a collaborative culture focused on acting with integrity and working as one team.
• Employer-paid medical insurance, with coverage varying by country and worker type.
• Paid vacation or flexible/unlimited vacation depending on role and country, paid sick time, inclusive parental leave, paid holidays, a year-end Global Week of Rest, and volunteer days off.
• RSU stock grants, professional development and training opportunities, and a monthly cell phone stipend.
• Mental health support, virtual events, team-building activities, free food, and other employee programs.