Lifecycle Marketing Technical Manager (AI)

Location: Palo Alto, California, United States; hybrid work with in-office collaboration and remote work

Base salary: $95,000–$120,000 per year, plus equity

Company

hirify.global is a profitable fintech platform modernizing the U.S. trucking and logistics industry through fleet fuel management solutions for owner operators and small fleets.

What you will do

• Build, launch, and optimize personalized, multichannel customer journeys in Braze across email, push, SMS, and in-app messaging.
• Use AI, automation, and emerging technologies to reduce manual work, improve personalization, and scale lifecycle capabilities.
• Apply customer data, experimentation, A/B testing, and performance metrics to improve activation, engagement, retention, and revenue.
• Partner with Data, Product, and Engineering to improve integrations, customer data, and lifecycle marketing systems.
• Identify opportunities independently, solve complex problems, and improve execution speed and efficiency.

Requirements

• 5+ years of experience in lifecycle marketing, marketing automation, CRM, or marketing technology, including deep hands-on expertise in Braze or a comparable platform.
• Strong technical capabilities with complex customer journeys, segmentation, personalization, APIs, webhooks, Liquid, and marketing data integrations.
• AI-first and automation-driven approach, with demonstrated experience using AI and automation to build smarter workflows, improve efficiency, and scale impact.
• Analytical and results-oriented experience using experimentation, A/B testing, and customer data to drive measurable business outcomes.
• Strong ownership and execution skills, including independently solving problems, moving quickly, and delivering results in fast-paced environments.

Culture & Benefits

• Hybrid work with in-office collaboration in Palo Alto.
• Commuter benefits, lunches, and snacks.
• Health benefit options, Responsible Time Off, and 401(k) matching.
• Competitive salary, equity, and support for major career growth.
• Collaborative, high-growth environment and annual company offsite event.
• Values include customer obsession, ownership, creative problem solving, attention to detail, and curiosity.