Director Market & Partnerships (Hospitality)

Location: Ho Chi Minh City, Vietnam. Hybrid working with 3 days in the office and 2 days working from home.

Company

hirify.global is part of Accor, a global hospitality group whose Accor Plus loyalty subscription business serves more than 480,000 members across 30 countries.

What you will do

• Define and execute B2B engagement strategies for enterprise and corporate partnerships across Vietnam, Thailand, and the Philippines.
• Identify opportunities, build commercial business cases, negotiate, and close regional multi-year subscription programme agreements.
• Drive bulk membership sales to SMEs, major corporations, and industry associations through B2B platform sales.
• Lead commercial relationships with Accor regional teams, General Managers, hotel commercial leaders, and property teams to increase direct loyalty revenue.
• Use regional market insights to shape product development, pricing, and compelling subscription offers.
• Monitor sales, hotel, partnership, and competitor performance; represent the brand at workshops, roadshows, and executive meetings while ensuring compliance with brand and loyalty standards.

Requirements

• 8+ years of experience in business development, strategic partnerships, corporate sales, commercial, or hospitality management, ideally in hospitality, tourism, or premium subscriptions.
• Proven success identifying, negotiating, and closing Tier 1 corporate partnerships, including business-case development and offer structuring.
• Solid understanding of hotel or franchise commercial operations and the ability to influence General Managers and property leadership.
• Practical partnership or hotel portfolio management experience in Southeast Asia, especially Vietnam, Thailand, and the Philippines.
• Fluent English and Thai and/or Vietnamese are required for written and verbal communication with local and regional stakeholders.
• Strong analytical skills for interpreting sales and pricing data and developing structured summaries and strategic action plans.
• Bachelor’s or Master’s degree in Business, Marketing, Hospitality, or a related field.

Culture & Benefits

• Hands-on role with day-to-day impact across a global hospitality brand.
• Supportive, results-driven team environment.
• Hybrid schedule with 3 office days and 2 work-from-home days.
• Staff discounts at hotels worldwide.
• Work within Accor’s Heartist culture focused on welcoming and valued workplaces.