Portfolio Product Marketing Lead (AI)

Location: San Francisco, United States; hybrid schedule with three days per week in the office

Salary: $225K–$300K plus equity

Company

OpenAI is an AI research and deployment company developing general-purpose artificial intelligence products with a focus on responsible and widespread adoption.

What you will do

• Own SMB audience strategy and positioning for ChatGPT Business and OpenAI’s SMB B2B solutions.
• Lead thought leadership and content strategy, including practical education, demos, customer stories, and customer-facing narratives.
• Develop go-to-market programs for priority SMB industries and equip Sales, Partnerships, and Growth teams with tailored messaging, proof points, and enablement.
• Partner on integrated campaigns, lifecycle marketing, communities, and events to drive self-serve conversion, sales-assisted opportunities, retention, and expansion.
• Translate product roadmap innovations into audience-relevant launches, customer education, and adoption programs.
• Build and lead a high-performing team and establish measurement frameworks for engagement, conversion, adoption, and revenue impact.

Requirements

• 12+ years of experience in B2B marketing or go-to-market leadership, including programs driving SMB adoption and growth at a technology, SaaS, or AI company.
• Understanding of how SMB owners and teams evaluate, buy, and adopt software, including resource constraints, proof of value, self-serve, and sales-assisted buying journeys.
• Ability to translate complex technology into clear positioning, audience narratives, and thought leadership across SMB segments.
• Experience building content and enablement programs covering customer education, practical use cases, customer stories, webinars, workshops, and community engagement.
• Strong analytical skills connecting marketing investments to conversion, adoption, retention, expansion, and revenue outcomes.
• People leadership experience, including attracting talent, setting a high quality bar, and building functions in ambiguous, fast-moving environments.

Culture & Benefits

• Collaborative work across Growth, Product Marketing, Sales, Partnerships, Product, Research, Communications, Design, and Data Science.
• Data-driven approach focused on measurable business value and customer outcomes.
• Hybrid work arrangement with three office days per week in San Francisco.
• Equal opportunity employment and reasonable accommodations for applicants with disabilities.
• Background checks are administered in accordance with applicable law for US-based candidates.