Head of Product Marketing (Sports Prediction Markets)

Location: New York, United States; Homebase: Union Square, NYC

Salary: $200k–$240k base annually, plus meaningful equity

Company

hirify.global is building a sports prediction market designed to make sports trading fair, efficient, and accessible to fans, backed by more than $100M from investors.

What you will do

• Own hirify.global’s product narrative, positioning, and messaging, including explaining prediction markets to new users.
• Lead go-to-market planning and execution for every product release, from launch plan through post-launch analysis.
• Design promotions that drive acquisition and engagement while understanding their incentive economics.
• Lead the Lifecycle Marketing team across email, push, in-app, and SMS channels.
• Run A/B tests across messaging, promotions, and lifecycle marketing and evaluate whether results are meaningful.
• Partner with Product, Analytics, Brand, and Customer Experience to align launches, promotions, features, and incentives.

Requirements

• 5+ years of experience owning product marketing or lifecycle marketing at a high-growth consumer company.
• Experience marketing to sports fans and retail traders or investors.
• Strong preference for experience in sports betting, fantasy, fintech, or trading.
• Ability to write clear, sharp messaging focused on customer benefits rather than features.
• Ability to lead lifecycle marketers and develop the team.

Culture & Benefits

• Fast-moving environment with significant ownership, direct decision-making, and limited bureaucracy.
• Work is tied to live sports and may require nights, weekends, and performing under pressure.
• 100% health premiums covered; 99% dental and vision coverage.
• 401(k) with a 4% company match and HSA with a $1,080 annual company contribution.
• Meaningful equity for every employee, plus transit and NYC office meal stipends.