Founding Director, Product Marketing (Fintech)

Location: San Francisco, United States; in-office 5 days a week. The posting also states that the team is in the office at least three days a week.

Annual starting salary: $175,000–$220,000 plus equity and benefits.

Company

hirify.global is a Series C fintech building infrastructure, APIs, and components that enable brands and partners to design, launch, and operate branded credit card programs, using AI and agentic servicing.

What you will do

• Define and continuously refine hirify.global positioning against competitors, legacy processors, in-house programs, and co-brand platforms.
• Translate positioning for enterprise partners and the consumers who use their cards.
• Own website content strategy, structure, copy, and ongoing updates, directing design and engineering resources for execution.
• Build and maintain sales collateral including decks, one-pagers, case studies, battlecards, and RFP boilerplate.
• Plan and execute go-to-market for products, features, and brand partnerships, including press, content, and sales enablement.
• Drive blogs, case studies, LinkedIn messaging, thought leadership, and competitive insights while partnering with sales, business development, account management, PR, and leadership.

Requirements

• 5–8+ years of product marketing experience with ownership of positioning and messaging at a B2B or B2B2C company; fintech, payments, or card issuing experience is a strong plus.
• Experience owning both a company website and sales collateral built from the same narrative.
• Strong writing skills with the ability to explain complex financial and technical products clearly to enterprise buyers and consumers.
• Hands-on individual-contributor experience building decks, web copy, one-pagers, and other materials rather than only briefing others.
• Experience working directly and iteratively with sales and partnerships teams, rebuilding collateral based on live deal feedback.
• Ability to direct contractors, agencies, design, and creative resources toward production-quality output without personally executing the design.
• Ability to work fluently across both enterprise-partner and consumer audiences.
• Strong judgment and autonomy to prioritize positioning, website, and collateral while building the first PMM function from scratch.

Nice to have

• Fintech, payments, or card issuing experience.

Culture & Benefits

• Kind, humble, high-standard, low-ego environment with a focus on improving products, systems, and teams.
• Full-time, in-office collaboration in San Francisco, with the posting describing either five days or at least three days per week in the office.
• Meaningful startup equity, health, vision, and dental coverage, including 100% primary and 75% dependent coverage.
• Catered lunches, a $250 monthly commuter benefit, parental leave, team events, flexible PTO with a minimum of 15 days off annually, Apple equipment, and a 401(k) plan.