Strategy Director (Brand Strategy)

Location: Brooklyn, NY; four days in the office and one day remote

Salary: $140,000–$165,000 annually for NY/CA; the range may vary for other locations.

Company

hirify.global combines Translation, a creative solutions company, with a software and services platform for independent creators, helping brands and artists use culture, technology, and storytelling to drive growth.

What you will do

• Ensure the quality, clarity, and accuracy of audience, cultural, and brand insights.
• Identify the core problems behind business and brand challenges and define the rationale and approach for each brief.
• Guide brand positioning, messaging, and channel strategy.
• Lead day-to-day client and project engagements across key accounts.
• Collaborate with data strategists, context planners, account directors, and creatives to develop and execute strategic responses.
• Build internal and external relationships, oversee junior team output, and contribute to the company’s knowledge of audience and cultural insights.

Requirements

• 6+ years of relevant experience in strategy and brand development.
• Diverse strategic experience across consumer research, social strategy, communications planning, or related disciplines.
• Experience extracting insights and designing consumer research studies.
• Excellent quantitative, research, data interpretation, verbal, written, and storytelling skills.
• Passion for insights, innovation, and developing client and agency relationships.
• Self-motivated and able to work effectively in a fast-paced, self-directed environment.
• Strong curiosity about consumers and culture, with a perspective informed by a deep personal passion or area of expertise.

Nice to have

• Creative approach to insight discovery, development, and application.
• Track record of collaborating with cross-functional teams.
• Experience leading quantitative and/or qualitative research methodologies.
• Strong understanding of the digital and social media ecosystem.
• Ability to translate insights from African American consumer culture into brand, media, and creative strategies.

Culture & Benefits

• Entrepreneurial environment that values resourcefulness, tenacity, creativity, and intelligence.
• Hybrid schedule with four office days and one remote day.
• Compensation may include bonuses, stock options, and a 401(k) match.
• Salary range is location-based and may be higher or lower outside NY/CA.