Director, Brand Storytelling (Social-First Marketing)

Location: Hybrid in New York City or within reasonable commuting distance of a hirify.global office or approved coworking location in the United States; at least three days per week in an office or approved coworking location between client engagements. Client work may require onsite attendance.

Base salary: $200,000–$250,000 per year, plus an annual performance bonus.

Company

hirify.global is a consulting and marketing organization that partners with ambitious brands through integrated marketing, digital experience, customer strategy, creative, media, data, and technology.

What you will do

• Establish brand narratives, content strategies, and messaging frameworks for client accounts and new business pitches using audience research, insights, segmentation, and creative inspiration.
• Maintain the central idea, conversation, tone, and integrated content ecosystem across paid, organic, earned, and owned channels.
• Author or co-author creative, media, and social briefs and orchestrate deliverables across strategy, creative, media, social, community, and freelance subject-matter experts.
• Use social listening, creative performance analysis, community sentiment, creator trends, and cultural research to evaluate work and refine strategy.
• Lead full-time creative strategists and freelance experts, including recruiting, briefing, evaluating, and developing talent.
• Partner with social and community leads on community growth and guide creator content when needed.

Requirements

• 8+ years of experience in storytelling, content strategy, or social-first brand strategy, including at least 3+ years at director level or equivalent managing people and ideally freelance talent.
• Direct experience leading storytelling for new business pitches and building stories quickly under pressure.
• Track record of translating audience research and insights into brand, social, and content strategy.
• Experience recruiting, briefing, and managing freelance subject-matter experts or contractors, including evaluating quality and fit for a client or category.
• Personal experience authoring creative, social, and media briefs.
• Collaborative leadership style with evidence of bringing strong work out of cross-functional teams.
• Current, fluent understanding of paid, organic, social, community, content, and brand, including how they capture attention, drive engagement, and build long-term trust and equity.
• Hands-on social-first experience with community growth, creator content, and social listening.
• BA degree.
• Must be legally authorized to work in the United States at the time of application and throughout employment.

Nice to have

• New business or pitch leadership experience at an agency.
• Career spanning more than one of brand strategy, creative, social, and research or insights.

Culture & Benefits

• In-person collaboration with office or approved coworking arrangements across multiple U.S. markets.
• Medical, dental, and vision coverage; company-paid life and AD&D insurance; supplemental insurance and EAP.
• 401(k) with company match and immediate vesting, plus HSA and FSA options.
• Paid parental leave, generous PTO, nine company holidays, and one floating holiday.
• Cell phone stipend, well-being and professional development programs, college savings, and student loan repayment programs.

Hiring process

• Employment visa sponsorship is not available now or in the future.