Director, Strategy, One Horizon

Location: New York, New York, United States; hybrid

Salary: $140,000–$165,000 annually, plus discretionary bonus and benefits.

Company

ONE, formerly 305WW, is a culture-first multicultural marketing agency and joint venture between hirify.global and Pitbull, providing consumer insights, strategy, content, talent and influencer management, media planning, and buying.

What you will do

• Develop strategic initiatives and solutions based on client businesses, category and cultural trends, and competitive landscapes.
• Support positioning, platform, messaging, and communication strategies for client brands.
• Synthesize research, data, and cultural trends into creative briefs and strategic recommendations.
• Conduct online research, participate in research interviews, and translate qualitative and quantitative findings into insights and strategies.
• Develop brand strategy deliverables, including segments, personas, journey maps, value propositions, positioning, benefit ladders, brand foundations, cultural narratives, communication maps, and measurement plans.
• Collaborate with agency, client, creative, and strategic leadership partners while contributing to the development of the planning practice.

Requirements

• Bachelor’s degree required, preferably in sociology, psychology, anthropology, communication, marketing, integrated marketing, brand planning, or a related field.
• 6–8 years of marketing experience in a creative agency or market research organization, including work in a strategic insights function.
• Excellent communication and writing skills.
• Digital fluency and familiarity with current social media and interactive communication trends.
• Ability to use qualitative and quantitative research for client deliverables and analyze audience segmentation, competitive research, and market data.
• Ability to thrive in an entrepreneurial culture that values both creativity and data.

Nice to have

• Master’s degree or higher.
• Experience outside marketing and advertising, such as in a digital shop, ethnic agency, ethnography, research house, retail or promotions agency, or university lab.
• Multicultural marketing experience.
• Experience with research and collaboration tools such as MRI/Simmons, Netbase, Helixa, Statista, YouGov, Kantar, Miro, Mural, or Jamboard.

Culture & Benefits

• Culture-first environment focused on multicultural consumers and diverse perspectives.
• Employees are encouraged to contribute intellectual products and develop specialized strengths within the planning department.
• Health, life, and disability insurance; retirement savings plans; company-paid holidays; and unlimited paid time off.
• Mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance, and fitness reimbursement.