Director Brand Strategy (Senior Strategist)

Location: On-site at hirify.global in the Los Angeles area, based in Burbank, California, with regular studio production and on-set involvement.

Salary: $125,000–$175,000 annually.

Company

Changing Lives Productions is the in-house video production company of hirify.global, producing scripted positive content for more than 170 million followers across YouTube, Facebook, Instagram, and TikTok.

What you will do

• Develop proactive and reactive brand partnership concepts connecting brand objectives, audience insights, storytelling, talent, content, platforms, and studio initiatives.
• Respond to brand briefs and RFPs with customized concepts addressing campaign objectives, target audiences, and KPIs.
• Create strategic proposals, creative presentations, brand narratives, treatments, integration opportunities, and execution recommendations with the Brand Partnerships team.
• Participate in brainstorms, client meetings, pitch presentations, pre-production, creative reviews, and production planning.
• Act as the creative liaison between clients, Brand Partnerships, creative teams, and production teams from concept approval through final delivery.
• Review scripts, treatments, production plans, and content cuts; resolve creative or production challenges and ensure sold concepts are accurately executed on set and in final deliverables.

Requirements

• 7+ years of experience in brand strategy, creative strategy, branded entertainment, integrated marketing, or content partnerships.
• Experience at a creative agency, media company, entertainment studio, digital publisher, or creator-led business.
• Proven ability to develop original, strategic, and commercially compelling ideas for major consumer brands.
• Strong understanding of brand marketing challenges across awareness, consideration, engagement, loyalty, and conversion.
• Ability to independently translate business challenges and client briefs into creative concepts and persuasive pitch presentations, including editing and creating presentations.
• Ability to move from presenting a big idea to standing on set and ensuring every detail is delivered.
• Working knowledge of content production, including pre-production, on-set execution, and post-production.
• Strong presentation, storytelling, and communication skills, with the ability to balance creative thinking with budgets, timelines, feasibility, and deliverables.
• Collaborative, resourceful, detail-oriented, and comfortable taking ownership in a fast-paced entrepreneurial environment with evolving priorities.

Culture & Benefits

• Employee position with a Monday–Friday, full-time schedule.
• On-set days occur as production schedules require.
• Regular collaboration with brand, creative, production, and client teams in a fast-paced studio environment.
• Work focused on high-impact branded storytelling for major consumer brands and creator-led audiences.